Thursday, December 26, 2019

We Buy Houses Richmond Virginia (855) 793-2377 Sell Your House Fast in Richmond

We Buy Houses Richmond Virginia (855) 793-2377 Sell Your House Fast in Richmond We Buy Houses Richmond Virginia (855) 793-2377 Sell Your House Fast in Richmond
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Wednesday, December 4, 2019

We Buy Houses Cash (855) 793-2377 Sell Your House Fast

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Sunday, October 27, 2019

We Buy Houses Cash (855) 793-2377 Virginia We Buy Houses Fast

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Thursday, September 26, 2019

If you have a garage door that's not ...

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Thursday, September 19, 2019

Choosing a NEW Garage door with Steel...

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Wednesday, September 11, 2019

Check out some of projects done right...

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Tuesday, September 10, 2019

We love Pittsburgh and we LOVE our Pi...

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Sunday, September 8, 2019

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Saturday, September 7, 2019

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Sunday, June 16, 2019

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Sunday, June 9, 2019

5 Ways to Sell Your House Fast Utiliz...

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Friday, June 7, 2019

How To Fight Inflation Through Real E...

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Thursday, June 6, 2019

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Tuesday, June 4, 2019

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Tuesday, March 19, 2019

Why College Students have a Greater Risk of Identity Theft: Lessons and Tips

Why College Students have a Greater Risk of Identity Theft: Lessons and Tips What is identity theft? Identity theft is an act of stealing and using one’s personal information in order to commit fraud and other criminal activity. Once the personal information is obtained,...

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Sunday, March 17, 2019

Recap of Education and Technology From Across the Web w/e 03-16-19

Recap of Education and Technology From Across the Web w/e 03-16-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....

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Thursday, March 14, 2019

Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

shoestring budget ebookInside, I’ll show you proven marketing tactics like…

  • How to leverage low-cost technologies to reach your target market,
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  • The number one thing your website needs to do,
  • The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

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Photography Projects for Students of all Ages (and Many Academic Subjects)

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Wednesday, March 13, 2019

Ex-students attack school in Brazil, 8 dead

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County officials vacationed at vendor's Florida beach condo

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The Latest: DeVos calls admissions scheme 'disgraceful'

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Maryland budget with added education funds advances

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House approves its version of South Carolinas' $9B budget

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Rules for disabled students exploited by exam cheaters

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$40M proposal to improve school safety in Tennessee advances

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Parents ask Supreme Court to take up Montana tax credit case

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CEO steps down as dozens ensnared in college admissions scam

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Judge: Teacher's letters were free speech, not harassment

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Monday, March 11, 2019

Armed security guards to begin patrolling Rio Rancho schools

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School reacts after students' blackface photos surface

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Coach, wife electrocuted while installing new scoreboard

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Teachers set to march in Maryland's capital

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Panel recommends repairing earthquake-damaged schools

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Textbooks Alone Don't Boost Test Scores, Study Says

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Saturday, March 2, 2019

Could Artificial Intelligence Automate Student Note-Taking?

Could Artificial Intelligence Automate Student Note-Taking? An AI-powered digital assistant to take notes for you? It’s already happening in the workplace, but classroom note taking could prove harder to automate. https://ift.tt/2Elcuwy

Thursday, February 28, 2019

Audience-Centric Enrollment Marketing 101

Audience-Centric Enrollment Marketing 101

Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.

Lately, I’ve been reading about a growing conversation around “audience-centric marketing.” I’m glad this important topic is gaining more prominence, because marketing is changing.

Audience-centric enrollment marketing calls on education marketers to center their strategic planning, brand messaging, and content creation around the needs and wants of their audience(s).

In previous posts, I lay out my reasons why enrollment marketers should begin their marketing strategies with a marketing and brand audit and a review of your marketing performance.

But once you’ve done this hard internally focused work, everything afterwards should be focused on the experience your audience will have with your educational brand.

Audience-Centric Enrollment Marketing vs. Org-Centric Marketing

Org-centric marketing is the way education marketing was done for years. It goes like this:

  • What do we have to offer?
  • How does what we have to offer benefit students?
  • How are we better than our competitors?
  • How can we convey to our audiences that we’re better?

At first glance, this looks good. Benefits, features, differentiation – these are the fundamentals of marketing, right?

Back in the day when marketing was a one-way stream of messaging from education brands to potential students, this was a great strategy.

But not anymore.

Who’s Looking for Whom?

Before, education brands were on the hunt for prospective students. It was all up to you and your marketing team to get the word out and build brand recognition.

But now, prospective students and their parents are more in control of the enrollment process than ever before. Now, they are the ones who initiate the search for the right school.

In today’s education market, your audience is looking for you.

They are looking for answers to their questions so they can make the right decision for themselves and their families.

This is why audience-centric enrollment marketing makes so much sense. If you start by answering the questions your audience is likely to have, they will find you.

But if your marketing messaging only talks about your organization’s great features or how you’re different than your competitors, you’re likely to be ignored.

No School is Right for Everyone

Org-centric marketing also hurts your marketing results because it makes you think your organization is right for everyone.

If you begin with the academic, sports, science, environmental (campus, classrooms, dorms, etc.), and prestige benefits that your educational institution has to offer, how could you not come to the conclusion that your school is the best choice anyone could ever make?

But when you begin with what your audience wants and needs, you’ll soon find the areas of your private college, university, or independent school that shine and which areas need improvement or closing.

Prospective students aren’t coming to your school because of how great you are. They come because of how great you are for them.

So how do you do Audience-Centric Enrollment Marketing?

The first step is to start listing your target audiences. Here are a few of the common education marketing personas I listed in an earlier post you should consider:

The “Customer”

  • The traditional student
  • The non-traditional student or adult student
  • The graduate student

The “Influencers”

  • Moms and Dads
  • Siblings
  • Coaches
  • Youth Pastors

After listing your target audiences, you should start crafting marketing personas for each one of them. For more on how to create effective marketing personas, check out my post here.

As you craft your marketing personas, brainstorm the various questions that each of them would have about the topic of choosing the right school for them. In other words, what questions do they have about…

  • Financial aid?
  • Career planning?
  • Starting life as a college student?
  • Student finances?
  • Making new friends?
  • Packing for dorm life?
  • Growing personally or spiritually through the college experience?

Obviously, there are many more questions you can come up with, but this is a good start.

Once you’ve got your list of questions, concerns, desires, and goals written out, get your marketing team started on developing content that answers those questions in different ways.

And while you’re creating content, avoid going on long tangents about yourself.

So when should you talk about yourself?

There are moments when you should present your education brand as the solution to the problem or as a caring partner on the educational journey.

But this needs to come after your audience knows you are committed to their best interest.

Audience-centric enrollment marketing isn’t just about attracting prospective students to your marketing messages, it’s about building brand trust.

Answer their questions first before presenting what your organization has to offer. This really is the bottom line of audience-centric enrollment marketing.

Is this going to last?

In marketing, there are all kinds of fads that come and go. Audience-centric enrollment marketing isn’t one of them.

Being audience-centric is more than a strategy. It should be a way of thinking about everything in our work.

Does your content answer questions your audience has or does it simply add to the noise in their life?

Do your banners, landing pages, and other calls to action have an audience-centric value proposition? Or do your value propositions only talk about how great your school is?

My friend, it’s time to make the conversation about them.

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

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This post was originally published at: https://www.caylor-solutions.com/audience-centric-enrollment-marketing/

The post Audience-Centric Enrollment Marketing 101 appeared first on edSocialMedia.

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Wednesday, February 27, 2019

House votes to allow creation of gun-free school zones

House votes to allow creation of gun-free school zones <img src="https://ift.tt/2IGLfSs" height="1" width="1" alt=""/> https://ift.tt/2TjFLAZ

Cohen threatened Trump's schools not to share grades, scores

Cohen threatened Trump's schools not to share grades, scores <img src="https://ift.tt/2Eg1qRa" height="1" width="1" alt=""/> https://ift.tt/2T3Liwj

Students' testimony revives effort to restrict vaping

Students' testimony revives effort to restrict vaping <img src="https://ift.tt/2Ej6x2W" height="1" width="1" alt=""/> https://ift.tt/2T3LfR9

House votes to expand mental health care in schools

House votes to expand mental health care in schools <img src="https://ift.tt/2EsYMYz" height="1" width="1" alt=""/> https://ift.tt/2T3LdbZ

4 teens arrested after Alabama school shooting

4 teens arrested after Alabama school shooting <img src="https://ift.tt/2Eg1pg4" height="1" width="1" alt=""/> https://ift.tt/2T60Ob6

Broward School Board to Vote Soon on Whether to Fire Superintendent

Broward School Board to Vote Soon on Whether to Fire Superintendent The Broward County School Board is scheduled to vote next week on whether to fire embattled Superintendent Robert Runcie.<img src="https://ift.tt/2EhUenv" height="1" width="1" alt=""/> https://ift.tt/2T4g740

Cheerleading coaches banned from competition over gag awards

Cheerleading coaches banned from competition over gag awards <img src="https://ift.tt/2EgeQN8" height="1" width="1" alt=""/> https://ift.tt/2T3L3Bp

Education Donors Shift Priorities, Survey Suggests

Education Donors Shift Priorities, Survey Suggests Philanthropies may be moving away from big new investments with a K-12 academic focus and toward areas like social and emotional learning and wraparound services, Grantmakers in Education finds.<img src="https://ift.tt/2Eg1oc0" height="1" width="1" alt=""/> https://ift.tt/2T6racO

House set to vote on expanding mental health care in schools

House set to vote on expanding mental health care in schools <img src="https://ift.tt/2EiODNX" height="1" width="1" alt=""/> https://ift.tt/2T0M0KG

After school shooting, Baltimore board votes to arm patrols

After school shooting, Baltimore board votes to arm patrols <img src="https://ift.tt/2EiOv0V" height="1" width="1" alt=""/> https://ift.tt/2T6Epu8

Tuesday, February 26, 2019

A Closer Look at the Science of Learning – What Matters and What Doesn’t for Teachers

A Closer Look at the Science of Learning – What Matters and What Doesn’t for Teachers If you have followed this blog for a while, you have probably noticed that I have an interest in the science of learning, how it intersects with what teachers do in the classroom, and how it can and...

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Saturday, February 23, 2019

Education and Technology Web Recap w/e 02-23-19

Education and Technology Web Recap w/e 02-23-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....

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Wednesday, February 20, 2019

Montana budget panel leaves out governor's preschool funding

Montana budget panel leaves out governor's preschool funding <img src="https://ift.tt/2GAGHLA" height="1" width="1" alt=""/> https://ift.tt/2Njcu4e

Betsy DeVos to visit struggling South Carolina schools

Betsy DeVos to visit struggling South Carolina schools <img src="https://ift.tt/2GAGGau" height="1" width="1" alt=""/> https://ift.tt/2NjcRf8

Wisconsin School Ends Cheerleading Awards for Body Parts

Wisconsin School Ends Cheerleading Awards for Body Parts A Wisconsin high school is ending cheerleading awards given annually to girls with the largest breasts or buttocks—dubbed "Big Booty" and "Big Boobie"—after district officials received repeated complaints from parents and a former coach.<img src="https://ift.tt/2GAGFDs" height="1" width="1" alt=""/> https://ift.tt/2NjcQI6

Moratorium on new charter schools passes first hurdle

Moratorium on new charter schools passes first hurdle <img src="https://ift.tt/2GAGF6q" height="1" width="1" alt=""/> https://ift.tt/2NjcPE2

Bills aim to create housing vouchers for Hawaii teachers

Bills aim to create housing vouchers for Hawaii teachers <img src="https://ift.tt/2GAGEzo" height="1" width="1" alt=""/> https://ift.tt/2NjcP70

Proposed bills aim to create housing vouchers for teachers

Proposed bills aim to create housing vouchers for teachers <img src="https://ift.tt/2GAAsar" height="1" width="1" alt=""/> https://ift.tt/2NgUbfS

Bill would require annual testing of school drinking water

Bill would require annual testing of school drinking water <img src="https://ift.tt/2GAGDLQ" height="1" width="1" alt=""/> https://ift.tt/2NjcqBw

E-cigarette ban on school grounds faces committee vote

E-cigarette ban on school grounds faces committee vote <img src="https://ift.tt/2GAGCaK" height="1" width="1" alt=""/> https://ift.tt/2NlsJxK

Opponent: Transgender athletes bill perpetuates myths

Opponent: Transgender athletes bill perpetuates myths <img src="https://ift.tt/2GAtwKn" height="1" width="1" alt=""/> https://ift.tt/2NfagCT

Virginia district split over ending transgender bathroom ban

Virginia district split over ending transgender bathroom ban <img src="https://ift.tt/2GAGB6G" height="1" width="1" alt=""/> https://ift.tt/2NjcmSi

High-Quality Teaching Materials for ELLs Is Goal of New Initiative

High-Quality Teaching Materials for ELLs Is Goal of New Initiative The first products of a multi-district purchasing group that aims to improve curricula for English-learners are middle school math materials, designed with the goal of preparing more ELLs to take Algebra I by 9th grade. https://ift.tt/2T1yGFj

Tuesday, February 19, 2019

How Schools are Evolving to Serve Students in a Tech-Focused Economy

How Schools are Evolving to Serve Students in a Tech-Focused Economy Image Source The rise of the internet and related technologies has changed the education industry in a variety of ways. Brick-and-mortar educational institutions now have access to the sum of the...

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Sunday, February 17, 2019

Great Tech and Teaching Content From Across the Web, w/e 02-16-19

Great Tech and Teaching Content From Across the Web, w/e 02-16-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....

[Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] http://bit.ly/2GNwOJJ

Teachers Are Not Completely Confident in Their 'Instructional Leader'

Teachers Are Not Completely Confident in Their 'Instructional Leader' Recently, several hundred leaders filled out a survey stating they were confident in their ability to be instructional leaders. Many teachers filling out a like survey said, "Not so fast." http://bit.ly/2DR58Aj

Friday, February 15, 2019

Teachers Are Turning to Podcasts as an Instructional Tool

Teachers Are Turning to Podcasts as an Instructional Tool From kindergarten to high school, teachers are using student-made podcasts to nurture students' reading, writing, and interviewing skills. http://bit.ly/2Ef5dzz

Everything You Wanted to Know About Differentiation, But Were Afraid to Ask

Everything You Wanted to Know About Differentiation, But Were Afraid to Ask New videos, along with many other resources, on differentiated instruction! http://bit.ly/2UVO9nA

Differentiated Instruction for English-Learners: A Visual Guide

Differentiated Instruction for English-Learners: A Visual Guide In a nearly three-minute video, a pair of veteran ELL teachers outline advice on how educators can identify students' individual strengths, needs, and interests and develop lesson plans that are accessible to all English-learners. http://bit.ly/2EcLfVQ

How to Differentiate Instruction (Without Losing Your Mind)

How to Differentiate Instruction (Without Losing Your Mind) Differentiation doesn't have to mean spending hours creating separate lessons for every student. In these two videos, veteran educators Larry Ferlazzo and Katie Hull Sypnieski describe techniques they use to meet students where they are in a multi-ability classroom. http://bit.ly/2UVO8jw

Do Leaders Really Need to Be Content Experts?

Do Leaders Really Need to Be Content Experts? Instructional leadership is easy to talk about but much more difficult to put into practice. And now leaders are being asked to be content experts, which is not the best use of their time and can lead to burnout. So, where do we start? http://bit.ly/2Ef5aUp

Access to STEM Instruction Is Uneven

Access to STEM Instruction Is Uneven http://bit.ly/2IdNYCB

STEM Instruction: How Much There Is and Who Gets It

STEM Instruction: How Much There Is and Who Gets It Despite a push for greater STEM instruction, students and teachers continue to experience inequitable access to STEM-related classes and resources, according to a new survey of 1,200 schools and 7,600 teachers. http://bit.ly/2GslZNJ

Response: Ways to Differentiate Instruction for ELLs

Response: Ways to Differentiate Instruction for ELLs http://bit.ly/2IgLeo0

How Do You Differentiate Instruction for ELLs?

How Do You Differentiate Instruction for ELLs? http://bit.ly/2Gu84qB

The Failure of Roteism Instruction

The Failure of Roteism Instruction http://bit.ly/2IgLcMU

Thursday, February 14, 2019

21 students sickened after eating candy on Valentine's Day

21 students sickened after eating candy on Valentine's Day <img src="http://bit.ly/2BD1CcD" height="1" width="1" alt=""/> http://bit.ly/2TXo1s8

Denver teacher strike revealed US divide over bonus pay

Denver teacher strike revealed US divide over bonus pay <img src="http://bit.ly/2BCxKx7" height="1" width="1" alt=""/> http://bit.ly/2TPxXnL

All students in Texas district get Valentine's Day gifts

All students in Texas district get Valentine's Day gifts <img src="http://bit.ly/2By2GOY" height="1" width="1" alt=""/> http://bit.ly/2TSlPSU

Denver teachers back at work after winning deal with raises

Denver teachers back at work after winning deal with raises <img src="http://bit.ly/2By2FdS" height="1" width="1" alt=""/> http://bit.ly/2TQOkQL

Arrest warrant issued for Puerto Rico's education secretary

Arrest warrant issued for Puerto Rico's education secretary <img src="http://bit.ly/2X0KzdC" height="1" width="1" alt=""/> http://bit.ly/2S3CAsr

South Carolina lawmakers look at consolidation incentives

South Carolina lawmakers look at consolidation incentives <img src="http://bit.ly/2BAtnCM" height="1" width="1" alt=""/> http://bit.ly/2TR8El9

Parkland shooting victims are remembered in silence

Parkland shooting victims are remembered in silence <img src="http://bit.ly/2BDP8BI" height="1" width="1" alt=""/> http://bit.ly/2TOoLju

Mississippi Senate to keep private school money through 2024

Mississippi Senate to keep private school money through 2024 <img src="http://bit.ly/2BMuYFN" height="1" width="1" alt=""/> http://bit.ly/2TOoKMs

After shooting: 'You can't really trust other students'

After shooting: 'You can't really trust other students' <img src="http://bit.ly/2DGZqB4" height="1" width="1" alt=""/> http://bit.ly/2SwTe90

West Virginia House OKs bill fought by teachers' unions

West Virginia House OKs bill fought by teachers' unions <img src="http://bit.ly/2DKYV94" height="1" width="1" alt=""/> http://bit.ly/2SxPW5v

Senate Republican proposal on K-12 construction clears panel

Senate Republican proposal on K-12 construction clears panel <img src="http://bit.ly/2N77Iqi" height="1" width="1" alt=""/> http://bit.ly/2BxkBoP

New Jersey moves to limit contact in high school football

New Jersey moves to limit contact in high school football <img src="http://bit.ly/2N6LJzD" height="1" width="1" alt=""/> http://bit.ly/2TO1XQU

Fla. Governor Wants Grand Jury to Investigate School Safety

Fla. Governor Wants Grand Jury to Investigate School Safety Gov. Ron DeSantis is calling for a statewide grand jury to look at whether Florida's 67 school districts are following school safety laws enacted in the wake of a high school massacre.<img src="http://bit.ly/2BBlJb3" height="1" width="1" alt=""/> http://bit.ly/2TO1WfO

South Carolina Senate addresses ethics code in school bill

South Carolina Senate addresses ethics code in school bill <img src="http://bit.ly/2SXkMnG" height="1" width="1" alt=""/> http://bit.ly/2BCGvXV

Denver teachers, school officials 'hopeful' a deal is near

Denver teachers, school officials 'hopeful' a deal is near <img src="http://bit.ly/2N7m9e7" height="1" width="1" alt=""/> http://bit.ly/2BBXb1X

Minnesota lawmakers look to invest in 'full-service' schools

Minnesota lawmakers look to invest in 'full-service' schools <img src="http://bit.ly/2TOXP35" height="1" width="1" alt=""/> http://bit.ly/2BBX9qR

Study: Crime rates correlate to city student absenteeism

Study: Crime rates correlate to city student absenteeism <img src="http://bit.ly/2TO1Rsw" height="1" width="1" alt=""/> http://bit.ly/2BzNaCa

School district to allow students to join coloring contest

School district to allow students to join coloring contest <img src="http://bit.ly/2N6EXKq" height="1" width="1" alt=""/> http://bit.ly/2SXkInW

Denver teacher strike reveals US divide over bonus pay

Denver teacher strike reveals US divide over bonus pay <img src="http://bit.ly/2N5sSoM" height="1" width="1" alt=""/> http://bit.ly/2SXkHAo

Infowars host ordered to sworn deposition in Sandy Hook case

Infowars host ordered to sworn deposition in Sandy Hook case <img src="http://bit.ly/2X0hije" height="1" width="1" alt=""/> http://bit.ly/2S2S14b

Enrollment Marketing Personas: Speak Their Language

Enrollment Marketing Personas: Speak Their Language

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.

Enrollment marketing personas are profiles of imaginary persons who represent your audience.

They are a composite character made up of all the general traits that you know about your target audience(s) based on the information that you have in your files and some strategic guesses on your part.What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.

Here’s an example of an enrollment marketing persona we created for a private university client. If you’re an independent school, your enrollment marketing personas should still include a lot of the same information.

Enrollment marketing personas help make your marketing messages resonate deeply with your audiences.

Enrollment marketing personas put a human face on the data to help marketers better understand buying triggers and move audiences towards those desired behaviors.

And for creative activities like copywriting or graphic design, having a person in mind, even if it’s a fictitious person, is extremely helpful when making creative decisions.

For example, if you were going to write a marketing piece for our persona, Robert, you wouldn’t want to use the expression “this is going to be lit” to express the idea that something is exciting. A man his age probably wouldn’t talk that way.

And when you’re designing the graphic layout for Robert, you wouldn’t set your font size below 12 pt, because Robert’s eyes will not appreciate having to squint to read your words.

Having an enrollment marketing persona for Robert means that you don’t have to have mountains of policies telling your creatives and executives how they should communicate to your audiences – all of these details are expressed in the persona.

With personas–distributed and visible to all your teams–everyone can quickly and easily craft content that is targeted specifically for your audience.

Use Data to Build Your Enrollment Marketing Personas

You might be tempted to throw your personas together quickly because you feel you know them intuitively. I mean, everybody knows that we’re mainly marketing to 16 – 20 year-old Generation Z students, right?

That may be true, but not all Generation Z students are the same.

Your “gut instinct” or assumption might be wrong. This can happen for several reasons.

Different regions have different cultures and socio-economic backgrounds to take into consideration.

A Generation Z prospective student in your region won’t respond to the same marketing messages that a Gen Z student in another region would.

This is especially true if your prospective students are mainly recruited from rural communities as opposed to urban school districts. Very different audience.

But there’s another growing reason to review your data periodically to ensure your personas accurately reflect your target audiences – changing demographics.

Changing Demographics

According to demographic studies, it’s likely your regional demographics are changing.

“Multicultural segments are growing: By 2060, Hispanics will represent almost 30% of the U.S. population, according to the U.S. Census Bureau. With 72% recent growth, Asian Americans are the fastest-growing segment, according to Pew Research. At $1.8 trillion in purchasing power (according to a report by the Selig Center for Economic Growth), African Americans set the trends for young consumers.” – Kerux Group

If you rely on your best guess for crafting your enrollment marketing personas, chances are you’ll miss the cultural shifts that are happening all over the U.S. Your region might have more Hispanics than you thought, or it might have more first-generation college students than you realized.

These insights would certainly change how you’d write your website content, email campaigns, and other marketing pieces.

It’s important to consult your own data and other data sources before creating your personas.

Typical Admissions Data You Can Use

There are lots of data you could use to create your enrollment marketing personas, but here’s where I recommend you start:

  • Age (traditional, non-traditional)
  • SAT/ACT Scores
  • GPA Statistics
  • Class Rank
  • Household Income
  • Extracurricular Activities
  • Location
Personas are the stories your data is trying to tell you.

Learn to see your data (like the ones I listed above) as stories waiting to be told, and you’ll be amazed by what you learn.

When you begin writing your personas, you’ll be imagining the life and feelings of the individuals you are trying to reach with your marketing message.

You’ll realize where they go for answers. You’ll discover what channels and platforms they use to get their info. You’ll see who they trust and who they avoid.

These are all insights into your audience that you simply can’t get from a data table. But you can glean these insights from the stories around your data.

Since we’ve talked enough about diving into your data to find the stories that will define your marketing personas, I think it’s safe to go to some examples.

Just don’t copy and paste these profile types into your enrollment marketing strategy assuming they will work for you. Start here, but refine them with the data that you have.

Here’s a list I previously put together of common enrollment marketing personas and the groups they fell under.

Examples of Enrollment Marketing Personas

The “Customer”

  • The traditional student
  • The non-traditional student or adult student
  • The graduate student

The “Influencers”

  • Moms and Dads
  • Siblings
  • Coaches
  • Guidance Counselors
  • Youth Pastors
  • Teachers
  • Friends
  • Upperclassmen

And, of course, don’t forget to create personas for your advancement or development strategy like…

  • Young donors & alumni
  • New donors
  • Recurring donors
  • Legacy donors
  • Major donors
  • Mid-level donors
  • Grant makers

Chances are you won’t need every single one of these personas. In fact, if you have more personas than your marketing team can handle, it can be counter-productive.

So how many personas do you need?

Depends on your marketing strategy. Most of the time, you’ll only need to write out personas for the constituents that fit the objectives of your marketing plan.

Also, if you find your team writing messaging or creating content for a specific group of people over and over again, then you should have an official persona mapped out for that group.

Remember, too, that crafting marketing personas isn’t an exact science.

It takes practice to see all of the motivations, cultural factors, and opportunities by just looking at spreadsheets from a database.

Writing marketing personas is the art of analyzing data and then making good guesses — and then revising them as you get better information.

And if you aren’t seeing the results you need from your marketing, consider revisiting or refining your personas. They should be dynamic until the point you see consistent results from your messaging.

Next Step: Schedule a personas brainstorm meeting.

A great next step you can take is to pull your marketing and/or development team together into a brainstorming meeting.

Make sure your data team is represented as well to present the data sets that you have.

Then, it’s time to start crafting stories about the people your data refers to. Pull photos and post them in a character sketch of the personas you’re creating. Then, share the new personas with your marketing team.

Have fun with this, and don’t let the brainstorming get so complicated that you don’t pull the trigger.

Get the main enrollment marketing personas that your team needs posted quickly so you can get to work creating irresistible content for your audiences.

If you and your team need help facilitating a personas discovery meeting or assembling the personas for your institution, give us a call.

Want to Improve Your Digital Marketing Results?

Then you’ve got to know how to write for the web. That’s why we want to send you our latest ebook: Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers!

With this helpful resource from Caylor Solutions, you’ll learn how to:

  • Grab your reader’s attention immediately
  • Pull your reader’s attention deeper into your content
  • Write so that Google (and other search engines) find you easily
  • Increase your website’s conversion rates

In short, you’ll be able to write the copy that makes your digital marketing strategy work for you. Download your copy today!

Featured image by Andrey Popov via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/enrollment-marketing-personas/

The post Enrollment Marketing Personas: Speak Their Language appeared first on edSocialMedia.

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Wednesday, February 13, 2019

A Year After Parkland, How Students Can Save Us From Ourselves

A Year After Parkland, How Students Can Save Us From Ourselves Today’s high schoolers have been defined by mass school shootings, writes Jonathan E. Collins, and they’ve earned the right to redirect the conversation.<img src="http://bit.ly/2DCbhAl" height="1" width="1" alt=""/> http://bit.ly/2SA0BN9

3 siblings bond through March For Our Lives after shooting

3 siblings bond through March For Our Lives after shooting <img src="http://bit.ly/2DCbe7D" height="1" width="1" alt=""/> http://bit.ly/2SwEvLm

Indiana governor names no current teachers to pay commission

Indiana governor names no current teachers to pay commission <img src="http://bit.ly/2DEcKWN" height="1" width="1" alt=""/> http://bit.ly/2SwKhMR

District debates whether to drop name tied to Confederacy

District debates whether to drop name tied to Confederacy <img src="http://bit.ly/2DCb7ZL" height="1" width="1" alt=""/> http://bit.ly/2SwERBF

Hearing on Parkland father's confrontation with ex-monitor

Hearing on Parkland father's confrontation with ex-monitor <img src="http://bit.ly/2DCb4x3" height="1" width="1" alt=""/> http://bit.ly/2SyQDLW

Whitmer says roads, education in crisis; touts tuition plan

Whitmer says roads, education in crisis; touts tuition plan <img src="http://bit.ly/2DAzmHU" height="1" width="1" alt=""/> http://bit.ly/2Sy29Hv

California governor names new leaders on water, education

California governor names new leaders on water, education <img src="http://bit.ly/2DFlkor" height="1" width="1" alt=""/> http://bit.ly/2SyQvfq

APNewsBreak: Teach for America slammed over Oakland strike

APNewsBreak: Teach for America slammed over Oakland strike <img src="http://bit.ly/2DDecZA" height="1" width="1" alt=""/> http://bit.ly/2SCRag0

'Grit Is in Our DNA': Why Teaching Grit Is Inherently Anti-Black

'Grit Is in Our DNA': Why Teaching Grit Is Inherently Anti-Black The popular trend of teaching grit is actually the education equivalent of "The Hunger Games," argues Bettina L. Love.<img src="http://bit.ly/2N58cNI" height="1" width="1" alt=""/> http://bit.ly/2Swl71a

Debunking the Myth That Rich Parents Don't Want Tech for Their Kids

Debunking the Myth That Rich Parents Don't Want Tech for Their Kids The media loves stories about wealthy parents keeping their kids off screens. Experts, evidence, and educators from Beverly Hills to Greenwich, Conn. paint a different picture.<img src="http://bit.ly/2DFFtKU" height="1" width="1" alt=""/> http://bit.ly/2SuxDy9

Several Excellent Free Flipped & Blended Learning Tutorial Series from Matthew Moore and the FLN

Several Excellent Free Flipped &amp; Blended Learning Tutorial Series from Matthew Moore and the FLN First, let me make it clear that I work for the Flipped Learning Network(as their Community Administrator), so yes, I am a fan and advocate of their work. One of the many inspiring educators on the...

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Tuesday, February 12, 2019

Making Math Fun, Accessible, and Real-World Based

Making Math Fun, Accessible, and Real-World Based Many students dread working with math and have trouble finding the fun in it. As a self-professed “math nerd,” I’m here to tell you that mathematics can be incredibly rewarding and fun when it’s done...

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Sunday, February 10, 2019

EdTech and Academics Web Recap, w/e 02-09-19

EdTech and Academics Web Recap, w/e 02-09-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....

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Thursday, February 7, 2019

Using Virtual Reality to Provide Intervention for Teens with Depression or Anxiety

Using Virtual Reality to Provide Intervention for Teens with Depression or Anxiety One of the more interesting applications of technology I've come across recently addresses a challenge that more and more students are facing. Pixvana and Limbix have created an interactive...

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Five Major Characteristics of Generation Z for Education Marketers

Five Major Characteristics of Generation Z for Education Marketers

Each generational shift sends massive shockwaves through the world of education marketing. Generation Z is already making its mark in education marketing. Is your marketing reaching them effectively?

Here is my take on how education marketers like you can leverage what we know of Generation Z to provide them better quality, more useful information in their educational decision.

Digital Technology Natives

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’ve grown up with screens in every room of their house. Screens in the family car.

Screens in their toy boxes (think: iPad apps for kids). Screens in their classrooms.

The digital world is so embedded in their daily activities, it has become essential to their experience of the world and their expression of themselves.

Being a digital native has produced certain qualities:

  • They are “less focused”.
  • They absorb information in short visual bursts, like Snapchat, Vine, or YouTube.
  • They multitask just like their devices do.
What This Means for Education Marketers

The quality of your digital presence and message is crucial to market your school to Generation Z members. Education marketers will need to master the art of digital marketing like never before.

Use rich media like videosimages, and infographics wherever possible. Design every part of your online content for mobile browsing.

But most importantly, treat digital marketing as seriously (or perhaps more so) as you do print marketing.

Although digital marketing may not be as expensive or permanent as printed materials, you should treat it as if it were to meet the high standards of Generation Z.

Realistic

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world. MTV president Sean Atkins told TIME magazine concerning Generation Z:

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.”

MTV calls Generation Z “The Founders” because “the name acknowledges that while millennials have disrupted society, it’s this new generation’s job to rebuild it.”

What This Means for Education Marketers

Be careful not to paint too cheery of a picture of the world. While marketers should avoid pessimism, be sure to present the problems of the world frankly.

Show young people how your school can prepare them practically to “rebuild” the society that they see as broken.

Independence

Many institutions and industries—long since thought to be a permanent fixture of society—have been toppled by globalization and technology. Traditional publishing, television media, energy, news media, marketing, and education have all changed drastically in the last 20 years or so.

As a result, Generation Z members tend to be independent and entrepreneurial.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

What This Means for Education Marketers

Demonstrate in your marketing content how your institution prepares students to take control of their career, their ministry, or their life.

Generation Z members are self-motivated to seek answers to their questions—and they know how to find those answers. Education marketers need to invest in robust content marketing strategies that will offer the answers young people are looking for.

More than ever, your content must be student-centric, not org-centric. Your messaging should stress how you’re here to empower the student to build their destiny, not preserve your institution.

Feature programs, classes, or degrees that will support Generation Z members in their entrepreneurial quest.

Global Minded

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

Location-independent teams are collaborating and doing business from anywhere in the world with a high-speed Internet connection. And we see the offline world following this trend as international travel gets faster, cheaper, and more popular every year.

What This Means for Education Marketers

Even if you’re a rustic campus nestled deep in the woods, you must strive to show prospective students how your school is connected to the world at large. This doesn’t mean you have to be political or into global activism, but prospective students want to see that you’re a part of the events on the world stage.

Feature programs and classes that offer study abroad, work abroad, or missions opportunities. Be creative and forge partnerships with academic organizations in other countries to give your students the global reach they’re looking for.

Change-makers

As part of the rebuilding concept, members of Generation Z feel like they are here to change things. Despite the realism that we talked about earlier, young people today feel hopeful about the future and their role in it.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

What This Means for Education Marketers

Emphasize how your classes, faculty, and programs can foster the prospective student’s creativity and personhood. Feature hero stories of individual students and alumni making a difference.

Do your best to pick out stories to tell of students, alumni, and faculty who are advancing changes in the world in noteworthy or novel ways.

Reaching Generation Z

As you review your marketing messaging, you shouldn’t have to rewrite everything. But most education marketers will find themselves having to tweak their content to emphasize certain brand values that resonate deeper with Gen Z youth than other brand values.

We help school brands make their mark on prospective students—and we’d be happy to help you get more out of your marketing as our other clients have achieved. Get ahold of us today!

Want to Improve Your Digital Marketing Results?

Then you’ve got to know how to write for the web. That’s why we want to send you our latest ebook: Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers!

With this helpful resource from Caylor Solutions, you’ll learn how to:

  • Grab your reader’s attention immediately
  • Pull your reader’s attention deeper into your content
  • Write so that Google (and other search engines) find you easily
  • Increase your website’s conversion rates

In short, you’ll be able to write the copy that makes your digital marketing strategy work for you. Download your copy today!

Featured Image by Michael Flippo via Adobe Stock
Generation Image by stokk.co via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/5-major-characteristics-generation-z-education-marketers/

The post Five Major Characteristics of Generation Z for Education Marketers appeared first on edSocialMedia.

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New U Financial - "Pay It Forward" Credit Repair Program

New U Financial - "Pay It Forward" Credit Repair Program New U Financial - "Pay It Forward" Credit Repair Program
New U Financial is the Only Company Offering True Pay It Forward Credit Repair Services! http://bit.ly/2SiiaQV We are "Paying it Forward" Sign Up Free Today & I'll Pay Your $200mo Brokers Fee! https://boost.link/newu Make $1,000's Giving Away MONEY 100% FREE Opportunity (limited time) All Software, Training, & Tools Provided Get access to the FREE webinar #NewUFinancial #PayItForward #FinancialServices Getting Started Is Easy It takes just a few minutes to request an assessment. The first step is to create a free profile! This will give you access to our private credit portal and you will fill out just three short forms. Once you request an assessment, one of our credit coaches will contact you within 48 hours. Each One Helps One The Pay it Forward program is the genesis of our core philosophy. “If you help people get what they want, you will get what you want” and ALL of us want more income and time freedom. Paying it forward is a way to help yourself while helping others. Here’s how it works There are 68 million people in America with slow to bad credit. VIP Funding Solutions has the platform that can enhance or restore their credit enabling them to become credit partners and create passive monthly income. Our Pay It Forward program uses money that has been pooled from prior credit partners to finance the credit enhancement service for future credit partners. In other words…Each One Helps One. A portion of funds acquired from each funded partner goes to helping new candidates enhance their credit scores so they too can become credit partners and this cycle of reciprocity continues funder to funder. Helping You Live The American Dream For too long Americans have been taught to use credit to create liabilities. We then are forced to work today to pay down debt tomorrow. It’s no wonder why two thirds of the population struggle with poor credit. VIP Funding Solutions teaches to use your credit as a cash producing asset instead of creating liabilities that enslave you. Our credit partners not only enjoy passive monthly income but also receive a world class education on how to create wealth utilizing their good credit. Moreover those that don’t qualify for funding today may take advantage of our “Pay It Forward” program to get the credit enhancement they need to catapult their credit score enabling them to create wealth utilizing their newly bolstered credit score. NewU Financial New U Financial NewUFinancial New U Financial (844) 325-4688 http://bit.ly/2SiiaQV support@newufinancial.org https://www.youtube.com/watch?v=klbUbHxZ_Og

Wednesday, February 6, 2019

Lawmakers plan to fix education system this year

Lawmakers plan to fix education system this year <img src="http://bit.ly/2ROcr0Y" height="1" width="1" alt=""/> http://bit.ly/2WN19h2

Substitute accused of racist remark banned from district

Substitute accused of racist remark banned from district <img src="http://bit.ly/2ROcppS" height="1" width="1" alt=""/> http://bit.ly/2WKU9kO

Guidance counselor assault case sparks proposed law

Guidance counselor assault case sparks proposed law <img src="http://bit.ly/2ROcolO" height="1" width="1" alt=""/> http://bit.ly/2WKOZ8e

Indiana panel backs tougher law on passing stopped buses

Indiana panel backs tougher law on passing stopped buses <img src="http://bit.ly/2ROcmdG" height="1" width="1" alt=""/> http://bit.ly/2WN164Q

Plan to make March Music in Our Schools Month heads to House

Plan to make March Music in Our Schools Month heads to House <img src="http://bit.ly/2RJJx1P" height="1" width="1" alt=""/> http://bit.ly/2WN13pG

What We're Getting Right With PISA

What We're Getting Right With PISA In a response to the U.S. Dept. of Ed., PISA’s Governing Board chair argues that its testing cycle should be accelerated.<img src="http://bit.ly/2Scb6Gd" height="1" width="1" alt=""/> http://bit.ly/2HYMDzl

Denver Teachers to Strike Over Merit-Pay System

Denver Teachers to Strike Over Merit-Pay System In Denver, teachers will go on strike Monday to protest a performance-pay system that’s been in place for 15 years. The dispute is illustrative of a larger national shift away from differentiated pay.<img src="http://bit.ly/2HYMDiP" height="1" width="1" alt=""/> http://bit.ly/2GdytZo

Principal accused of test tampering faces certification loss

Principal accused of test tampering faces certification loss <img src="http://bit.ly/2I53l0e" height="1" width="1" alt=""/> http://bit.ly/2GcLin1

Senators have a bill to fix South Carolina's school system

Senators have a bill to fix South Carolina's school system <img src="http://bit.ly/2HYn3ug" height="1" width="1" alt=""/> http://bit.ly/2GcPqmU

Complex education bill read in West Virginia House committee

Complex education bill read in West Virginia House committee <img src="http://bit.ly/2HYn1Ta" height="1" width="1" alt=""/> http://bit.ly/2GeSAGP

eduCLIMBER – Powerful Data Integration and Analysis that Teachers & Admins can Actually Use

eduCLIMBER – Powerful Data Integration and Analysis that Teachers &amp; Admins can Actually Use Powerful data integration and analysis that teachers and admins can actually use. eduCLIMBER can position educators to work together to give students the supports they need to succeed. eduCLIMBER is...

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Tuesday, February 5, 2019

Why it is Vital That we Teach Cybersecurity in Our Schools

Why it is Vital That we Teach Cybersecurity in Our Schools Kids today start using the Internet from an early age. About 80% of children have access to a computer at home. By the time they’re in their teens, many of them have their own smartphones or laptops....

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Monday, February 4, 2019

New U Financial - Credit To Wealth Strategy

New U Financial - Credit To Wealth Strategy New U Financial - Credit To Wealth Strategy
New U Financial: Pay It Forward Credit Repair, Financial Training, & Wealth Creation Services http://bit.ly/2SiiaQV Make $1,000's Giving Away MONEY 100% FREE Opportunity (limited time) All Software, Training, & Tools Provided Get access to the FREE webinar https://boost.link/newu New U Financial is the Only Company Offering True Pay It Forward Credit Repair Services, Comprehensive Financial Training, & Wealth Creation Opportunities Typically Reserved For The Wealthy. http://bit.ly/2SiiaQV https://youtu.be/lQX58t5VkEc Getting Started Is Easy It takes just a few minutes to request an assessment. The first step is to create a free profile! This will give you access to our private credit portal and you will fill out just three short forms. Once you request an assessment, one of our credit coaches will contact you within 48 hours. Escape The Credit Trap Most Americans use their credit to create liabilities forcing them to keep working to pay bills coming due each month. Learn how to escape the trap and put your credit to work for you! Get Started Now! You're one click away from escaping the credit trap and learning how to create millions in passive income using our platform. #NewUFinancial #PayItForward #CreditToWealth #FinancialServices Why Good Credit Is Bad & How To Make It Work FOR You You have been sold a lie and brainwashed into believing it. Good credit is BAD for most consumers. Lean why on the inside. How To Use Your Credit To Create Income Producing Assets Your credit can be your best vehicle for paying off debt, creating monthly income and cash flowing businesses. New U Financial Specializes in... Financial Services Credit Repair Services Wealth Creation Services Earn One Million This Year & Every Year After Using Your Credit Most Americans will die over one million in debt (based on national stats) leaving nothing for their loved ones. Learn how to retire with MILLIONS! Our Credit Cash To Wealth Program New U Financial (844) 325-4688 http://bit.ly/2SiiaQV support@newufinancial.org https://www.youtube.com/watch?v=vOlCtmSk8q0

Sunday, February 3, 2019

Teaching and Tech Recap from Across the Web, w/e 02-02-19

Teaching and Tech Recap from Across the Web, w/e 02-02-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....

[Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] http://bit.ly/2Bhn8Dz

Saturday, February 2, 2019

New U Financial: Pay It Forward Credit Repair, Financial Training, & Wealth Creation Services

New U Financial: Pay It Forward Credit Repair, Financial Training, & Wealth Creation Services New U Financial: Pay It Forward Credit Repair, Financial Training, & Wealth Creation Services
New U Financial http://bit.ly/2SiiaQV is the Only Company Offering True Pay It Forward Credit Repair Services, Comprehensive Financial Training, & Wealth Creation Opportunities Typically Reserved For The Wealthy. Getting Started Is Easy It takes just a few minutes to request an assessment. The first step is to create a free profile! This will give you access to our private credit portal and you will fill out just three short forms. Once you request an assessment, one of our credit coaches will contact you within 48 hours. #NewUFinancial #FinancialServices #PayItForward "Each One Helps One" The Pay it Forward program is the genesis of our core philosophy. “If you help people get what they want, you will get what you want” and ALL of us want more income and time freedom. Paying it forward is a way to help yourself while helping others. Here’s how it works There are 68 million people in America with slow to bad credit. VIP Funding Solutions has the platform that can enhance or restore their credit enabling them to become credit partners and create passive monthly income. Our Pay It Forward program uses money that has been pooled from prior credit partners to finance the credit enhancement service for future credit partners. In other words…Each One Helps One. A portion of funds acquired from each funded partner goes to helping new candidates enhance their credit scores so they too can become credit partners and this cycle of reciprocity continues funder to funder. New U Financial Specializes in... Financial Services Credit Repair Services Wealth Creation Services New U Financial Helping You Live The American Dream For too long Americans have been taught to use credit to create liabilities. We then are forced to work today to pay down debt tomorrow. It’s no wonder why two thirds of the population struggle with poor credit. VIP Funding Solutions teaches to use your credit as a cash producing asset instead of creating liabilities that enslave you. Our credit partners not only enjoy passive monthly income but also receive a world class education on how to create wealth utilizing their good credit. Moreover those that don’t qualify for funding today may take advantage of our “Pay It Forward” program to get the credit enhancement they need to catapult their credit score enabling them to create wealth utilizing their newly bolstered credit score. Become A Credit Partner Today! Regardless of your credit score, we will help position you to become a credit partner so you can live the American Dream like so many that have come before you. It’s easy to sign up just follow the link below to get started. You’ll be glad you did! Fill out the form below and JOIN THE CLUB! http://bit.ly/2GjhOTG New U Financial (844) 325-4688 http://bit.ly/2SiiaQV support@newufinancial.org https://www.youtube.com/watch?v=lQX58t5VkEc

Thursday, January 31, 2019

Navigation Formula for Independent School Websites

Navigation Formula for Independent School Websites Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use.

When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions.

It could be a product website where we are researching something we need to buy. It could be a church’s website where we’re looking for information on the next volunteering opportunity. It could be our local news site.

Some websites make it extremely easy to find the answers we need. Others make it incredibly difficult.

Easy website navigation can increase visitor loyalty to your education brand.

Why? Because visitors remember the great experience they had on your site!

You’re more likely to revisit a site that made things simple for you than to go back to a site where you couldn’t find simple answers to your questions.

So why isn’t it easy to simplify the navigation on your independent school website?

Because complexity is an inherent component of education. Your school district has lots of departments, teams, grade-levels, programs, events, community stakeholders, and objectives.

No matter what you do, you can’t make a school district less complicated than that. So making things easy-to-find for visitors from all of your marketing audiences is a big challenge.

To meet this challenge, there are basically two schools of thought on how to organize your independent school website.

Let’s talk about them, and then I’ll share with you my tried-and-true navigation formula for independent school websites.

Navigation by Department

This school of thought says that the navigation bar should feature the various departments of your school district.

With this way of thinking, you might see elements like “About Us,” “School News,” “School Board,” or “Academics.”

This strategy has a lot going for it.

It just makes sense that the user would select the department most likely to have the answer to their question. Also, if an internal user—like a student or faculty member—needs access to an internal resource, they’d simply choose the department responsible.

But this strategy has drawbacks.

Not Knowing Where to Go

What if the user doesn’t know which department is responsible for having the answer to their question? This happens more often than we’d like to think.

When you’re an insider, you just know where to go for answers. But your audience doesn’t always know what you know.

How would a visitor know who’s responsible for what? Where does the user go then?

Too Many Departments

If your school district is as complex as some of our clients’ educational organizations, listing every department can be nearly impossible to do.

This is where you’ll likely run into mega-menus that look a lot like department directories.

Here I’m using a university example, but if your independent school website looks like this, it may be time to reevaluate how you’re organizing your website navigation.

Navigation by Audience

The other school of thought says navigation should be organized by your marketing audience. The navigation bar might contain words like “Student,” “Parent,” or “Alumni.”

The idea is that it should be natural for a user to self-identify their marketing audience and start there. A visitor’s internal dialogue would sound like: “I’m a parent, so I’ll click here.”

The strength of this strategy is that it’s more intuitive for me to know which social group I belong to than to guess which department of your school would have the answers I’m looking for.

But problems arise when the user is supposed to self-identify.
  • Group labels aren’t always clear. For example, the term “student” could mean prospective student, current student, returning student, or a transfer student.
  • There are too many audiences to fit into the navigation. More than likely, your school has too many marketing audiences to place easily into the navigation bar.
  • Users are often members of multiple audiences. They could be an alumnus, a donor, and a parent. Which link should they click on in your navigation bar?

Communicate Health is a web design agency for the health industry, but what they had to say about audience-based navigation applies for education marketing, too.

“At the end of the day, audience-based navigation just doesn’t represent how people think. Users typically come to [your] websites to complete a specific task or learn about a… topic, and that’s what’s on their minds — not which audience they belong to.”

For these reasons, audience-based navigation should usually be avoided if possible.

So what is the answer? How should you organize your independent school website navigation?

My Website Navigation Formula for independent school Websites

After many years of designing education websites, I’ve come up with a navigation formula that works extremely well.

5a + 2c + x = Primary Navigation

Your website has to contain the basics. For most traditional schools, that includes the five “A’s”:

  • Admissions
  • About Us
  • Academics
  • Athletics
  • Advancement

These will make up the core of your content. Each area should show your distinctives and benefits and provide clear call-to-action on every page.

After the five “A’s” you’ll add the two “C’s”:

  • Community
  • Contact

The Community section will allow a student to understand what life on campus will be like. The Contact Us navigation will provide direct access to immediate contact information such as phone numbers, email addresses, address, map links, directions, and other relevant information such as hours.

The next part of the formula is the variable. Based upon your brand, distinctives, and other features, you may consider picking one of the following:

  • Blog/News
  • Faith
  • Summer Programs
  • Etc.

While you might not use these exact words, just know that the variable will form the alliteration for you to remember what is important. For example, if your variable is “Blog,” than the formula will look like this: 5a + 2c + B = Primary Navigation.

You’ll also note that the formula is based upon eight primary navigation buttons. You should target somewhere between seven and nine for the primary navigation.

Making the Complex Simple

At its core, I think education is about making complex ideas easier for your audiences to understand. You can’t make everything simple, but you can make it easier for a user to grasp the concept.

This is what your education website should seek to achieve…

Making something as complex as navigating a independent school website simple and intuitive.

Want to Improve Your Digital Marketing Results?

Then you’ve got to know how to write for the web. That’s why we want to send you our latest ebook: Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers!

With this helpful resource from Caylor Solutions, you’ll learn how to:

  • Grab your reader’s attention immediately
  • Pull your reader’s attention deeper into your content
  • Write so that Google (and other search engines) find you easily
  • Increase your website’s conversion rates

In short, you’ll be able to write the copy that makes your digital marketing strategy work for you. Download your copy today!

Featured image by jozefmicic via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/navigation-formula-independent-school-websites/

The post Navigation Formula for Independent School Websites appeared first on edSocialMedia.

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Wednesday, January 30, 2019

Kentucky gov gets heat for criticizing cold-weather closures

Kentucky gov gets heat for criticizing cold-weather closures <img src="http://bit.ly/2SbCbsl" height="1" width="1" alt=""/> http://bit.ly/2HJqq8m

Florida gov. won't remove official after school shooting

Florida gov. won't remove official after school shooting <img src="http://bit.ly/2Sf61vN" height="1" width="1" alt=""/> http://bit.ly/2HFCJlX

No new debt in Senate Republicans' school construction plan

No new debt in Senate Republicans' school construction plan <img src="http://bit.ly/2SfcLtF" height="1" width="1" alt=""/> http://bit.ly/2HFCGqh

Bitter cold closes schools, makes homeless shelters overflow

Bitter cold closes schools, makes homeless shelters overflow <img src="http://bit.ly/2SjCJw0" height="1" width="1" alt=""/> http://bit.ly/2HFCBTv

Teacher, aides charged with abusing children with autism

Teacher, aides charged with abusing children with autism <img src="http://bit.ly/2SgUFaJ" height="1" width="1" alt=""/> http://bit.ly/2HDVC8Y

Sub-Zero Temperatures in the Midwest Lead to Widespread School Closures

Sub-Zero Temperatures in the Midwest Lead to Widespread School Closures A deadly arctic deep freeze enveloped the Midwest with record-breaking temperatures Wednesday, triggering widespread closures of schools.<img src="http://bit.ly/2SfLwPz" height="1" width="1" alt=""/> http://bit.ly/2DKGR04

Schools closed across West Virginia amid extreme cold

Schools closed across West Virginia amid extreme cold <img src="http://bit.ly/2SdGO5c" height="1" width="1" alt=""/> http://bit.ly/2HEW1rR

LA Mayor Garcetti says he won't run for president in 2020

LA Mayor Garcetti says he won't run for president in 2020 <img src="http://bit.ly/2UAfwn9" height="1" width="1" alt=""/> http://bit.ly/2DLFcYl

Cold forces Thursday closing of public schools

Cold forces Thursday closing of public schools <img src="http://bit.ly/2HGSwRN" height="1" width="1" alt=""/> http://bit.ly/2DK2Tjq

Education department seeks school safety funding

Education department seeks school safety funding <img src="http://bit.ly/2DJIL0X" height="1" width="1" alt=""/> http://bit.ly/2SewFFm

Exploring Low Stakes Assessments

Exploring Low Stakes Assessments Providing full credit (100%) for completing some assignments or assessmenets can be a great way to decrease ‘test stress' and grade anxiety, gather much-needed feedback about student learning...

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Tuesday, January 29, 2019

Principles and Popular Structures for Gamification

Principles and Popular Structures for Gamification Image Source Gamification is a popular buzzword now. People across the globe are using this technique for various purposes – increasing sales, getting attention and so on. It can be used in...

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Monday, January 28, 2019

High-Schoolers Get Face Time With Extremists in Class

High-Schoolers Get Face Time With Extremists in Class <img src="http://bit.ly/2BaWnAC" height="1" width="1" alt=""/> http://bit.ly/2TldruL

Teachers in small district won't get 10 years of back pay

Teachers in small district won't get 10 years of back pay <img src="http://bit.ly/2B46VBt" height="1" width="1" alt=""/> http://bit.ly/2To5NA8

Another North Dakota school district chooses a 4-day week

Another North Dakota school district chooses a 4-day week <img src="http://bit.ly/2B9n60B" height="1" width="1" alt=""/> http://bit.ly/2Tf8P9K

Michigan ACLU files complaint against school district

Michigan ACLU files complaint against school district <img src="http://bit.ly/2B8KknD" height="1" width="1" alt=""/> http://bit.ly/2TfRCg5

Elementary school teacher changing tune of music education

Elementary school teacher changing tune of music education <img src="http://bit.ly/2FU0uoG" height="1" width="1" alt=""/> http://bit.ly/2GaxJ6N

School board member wants to undo police-schools vote

School board member wants to undo police-schools vote <img src="http://bit.ly/2Riwa8F" height="1" width="1" alt=""/> http://bit.ly/2WsN3B5

New Hampshire moves to online teacher credential system

New Hampshire moves to online teacher credential system <img src="http://bit.ly/2RnK5ue" height="1" width="1" alt=""/> http://bit.ly/2Ws3sFX

Teachers succeed by framing strikes as for common good

Teachers succeed by framing strikes as for common good <img src="http://bit.ly/2Riw4Ol" height="1" width="1" alt=""/> http://bit.ly/2WyLIZQ

Democrats in West Virginia critical of GOP education bill

Democrats in West Virginia critical of GOP education bill <img src="http://bit.ly/2FUBQo0" height="1" width="1" alt=""/> http://bit.ly/2GaxHvH

Wisconsin district to consider banning Confederate flag

Wisconsin district to consider banning Confederate flag <img src="http://bit.ly/2RnJUz4" height="1" width="1" alt=""/> http://bit.ly/2Wlu3Vn

Sunday, January 27, 2019

Selected Education and EdTech Content From Across the Web w/e 01-26-19

Selected Education and EdTech Content From Across the Web w/e 01-26-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....

[Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] http://bit.ly/2MySzxK

Friday, January 25, 2019

10 Visual Marketing Tools to Help Your Social Media Stand Out

10 Visual Marketing Tools to Help Your Social Media Stand Out

As a marketer, I’m sure you are aware that we live in a visual age. If you’re not using visual content as part of your marketing strategy, you’re losing your audience.

Graphics make everything online better. And that’s a good thing, considering how social media has shifted to placing a bigger emphasis on images and graphics. Adding visuals to your content helps more than you might think.

Jeff Bullas, top marketing influencer, researched why images are so important. Here’s what he found:

  • Blog posts and articles containing relevant visuals receive 94% more total views
  • The more multimedia you include in your marketing materials, the more view you will receive
  • 60% of consumers are more likely to consider an organization when it shows up in a local search
  • 67% of consumers say the quality of the visual used is “very important” when selecting a product
  • Facebook posts with photos have the highest user engagement than any other type of post

The bottom line: if you’re going to stay ahead of the marketing game, you need to use visual content marketing.

Here are 10 visual content marketing tools to help make the creative process easier and save you money (most have free versions).

  1. Adobe Spark

Adobe Spark is one of my favorite visual marketing tools. You can use it to easily create high-quality social graphics and animated videos. There are three modules that allow you to easily create different types of content for social posts, web stories, and animated videos. It’s easy to use and comes with lots of different templates and backgrounds. And, best of all, the basic plan is FREE! The premium plan is only $9.99 per month and allows you to brand your graphics with your logo, colors, and fonts.

  1. Canva

I’ve sung the praises of Canva before, and honestly, it’s one visual marketing tool I can’t live without. The free version is impressive, offering unparalleled value that compares with other paid tools.

Canva lets you create social media posts for all the major platforms, including Twitter, Facebook, Pinterest, Instagram, Tumblr, LinkedIn, Google+, YouTube and Snapchat filters.

Canva offers thousands of free images, backgrounds and fonts to choose from, so most of the time you can find whatever you need. And if you can’t, you can use any of their high-quality, paid images for only $1.

  1. Ripl

Ripl is a super-simple app that allows you to create custom post designs, animated collages, and slideshows using customizable templates. You can also share to your social accounts with one click form within the app. Incredibly, the basic plan is FREE!

  1. Word Swag

Word Swag is another easy-to-use app that you can find on Google Play or the App Store. It’s a great tool for quickly creating stunning text layouts. You can easily caption your photos, create stylish quotes or design graphics with text overlay. It comes with hundreds of captions you can use and hundreds of thousands of free background images. There is a one-time fee of $4.99 from Google and $6.99 from the App Store.

  1. Snappa

If you’re more confident with graphic design, Snappa may be the right choice for you.

Snappa is a more robust web-based graphic design program than Canva. You can build designs from scratch with Snappa or use templates. However, you have more control over your designs with Snappa than you do with Canva.

Snappa offers a library of thousands of royalty-free photos, icons, and fonts to choose from. You can also easily upload your own images, resize your images and upload new fonts.

Snappa is a great tool to use with your team because it supports collaboration. You can easily share brand assets and designs. And it integrates directly with several social media platforms, allowing you to publish your creations directly from Snappa to your social networks.

The impressive Pro service starts at $10 per user/month, but you can test Snappa out with their free version.

  1. Piktochart

Infographics are always a big hit with most audiences. They allow you to display data in an eye-catching, easily sharable way. Piktochart is an easy-to-use web-based application that you can use to create infographics by simply plugging in your data, customizing your layout (social media dimensions are already set up) and sharing directly to social media.

Piktochart comes with over 600 templates, and you can easily customize them by simply dragging and dropping. There are also ready-to-use graphics, icons, images, and charts.

The free version lets you create unlimited graphics with over 4,000 icons and images. If you want access to their full selection of images and templates, a pro membership starts at only $15 per month.

  1. QuotesCover

QuotesCover is a simple quote-making tool. It’s so easy – just enter your quote and make some customized changes, and you’re done! There is also a “curated quotes” option that has hundreds of quotes to choose from that are listed by category. You can choose different fonts, images and color schemes.

Don’t have a quote in mind? QuotesCover can help with that too. Click on the “Find a quote” button, select a topic and then choose from a variety of popular quotes. QuotesCover has several video tutorials you can use, but my guess is that this app is so user-friendly you won’t need them. There is no cost to use this app.

Pinched for time? QuotesCover works on mobile devices too!

  1. Colorzilla

Colorzilla is a Chrome or Firefox extension that you can use to capture a color and determine the hex or RGB code for any color you see. It includes an advanced color picker and webpage color analyzer that will generate a color palette. It also stores the color history of your most recent picked colors.

  1. Paletton

Paletton is a color palette generator that helps you know what colors to use together. This can make your graphics look very professional.

Paletton takes all of the guesswork out of the color selection process. Start by uploading the hex code of the primary color you want to use in your color scheme. Paletton will automatically generate an adjacent (3-color) scheme, triad (3-color scheme) or a tetrad (4-color) scheme. You can also try using the freestyle or randomize color scheme generators.

  1. Magisto

Magisto easily edits your videos or allows you to create videos using a template.

If you want Magisto to expertly edit a video, all you have to do is upload your video, and the tool will analyze, understand and edit your video and make it look professional. Magisto will also create a video “best of” collage that will look amazing! You can also use their templates and millions of high-quality video, image and background music options to create exciting, sharable videos that you can upload directly to social media.

Looking for more tips and tricks to help you create amazing social media visuals? These posts should help:

5 Best Types of Social Media Visuals for Schools How to Optimize Images for Better Web Design, Social Media and SEO How to Design an Attractive Instagram Ad for Your School How to Make Good Marketing Videos Even If You’re Camera Shy 7 Best Tools for Designing Impressive Slide Deck Presentations Top 8 Instagram Apps for Schools How to Optimize YouTube for Search 40 Free Stunningly Beautiful Stock Image Sites

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