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Personal Injury Leads - GEO Conquest Local Emergency Rooms to Get Personal Injury Lawyer Leads
Personal Injury Layer Leads. businessmarketinghelp.org/personalinjury Get GEO Conquest Attorney Leads from your Local Emergency Rooms. Because although not everyone that visits the emergency room will become a client, every one of your clients have visited an emergency room! Cobb and Cobb is a personal injury law firm they're looking to find prospects who have recently been injured either in the workplace an auto accident or other injuries that may be due to the negligence of others and need to be handled by their firm they target five nearby emergency rooms to show ads to everyone who has entered the hospital to offer their legal services this is a good target to market for those who have been injured and their families who may be in the waiting rooms for the extended period of time and might need assistance we show them ads starting the following day on their mobile phones home and work computers a certain number of those injured will reach out to Cobb & Cobb for their assistance by determining where your prospects visitt before needing your services we can get your marketing message in front of them at the exact time they're needing you to poke them to see how this can help your business just click the link below to schedule a call or fill out a simple form and one of our team members will be in touch you. Get Legal Leads for Personal Injury Attorneys in Your City Today! This is a First Come First Serve Basis & Once You Are In Our System No One Else Can Target Your Locations With Our Technology! #GEOConquest #GEOConquesting #GEOConquestLeads #PersonalInjuryLeads Here is How it Works: Target 5 locations of your choice. Via agreements with over 180,000 apps on the Android and Apple platforms, we capture the unique Advertising ID of the user’s device. (Every phone has this.) We “PIN” the phone, and immediately begin targeting the user with your banner ads. Once the target device is pinned, ads show whether they are inside the targeted zone or not. Your banner ads follow then wherever they go. Not just on their phone, but also on their home or work computer, and even their tablet. Your targets are EXCLUSIVE to you. No other business can target the locations you choose as long as you have them. This is the most highly targeted ad campaign you could ever run. You are advertising to people already interested in your services, as they are targeted while visiting your competitor, seeking to buy the same service or product you provide – who could be a better target than that? Get Exclusive Personal Injury Leads for Your Law Firm Today! How Geo Conquesting Works: Geo Targeting – A geo-targeting technology is used to trigger when a mobile phone enters a designated location. Once this happens an application that resides on their phone is contacted by us to retrieve the mobile phone’s Advertising ID. Collecting Advertising ID’s – Each time someone enters the geo-targeted area, we have a technology that can get the Advertising ID from mobile phones. This includes both iPhones and Android phones. This is special because Advertising ID’s can only be obtained by having an application installed on their mobile phone. An agreement with 180,000 applications on both the Android Play Store and the Apple App Store allow us to get these Advertising ID’s using their apps. Apps like Google Maps and other major application are some of these included in this agreement. Cross Device Retargeting – Advertising ID’s are then collected, tracked, cataloged and sent to a demand side platform where we can then retarget those were in the geo targeted areas. A special process using 3rd party services allow us to know which computers are connected to the home and work computers that they use. This is done through processes such as logging into a bank account. If a person has a banking application on their phone and logs in with their username and password the bank can tell it was from their mobile app. Later if that same person logs in with their username / password on their home or work computer the bank also knows this and ties the mobile login information with the computer information. This ties the mobile phone with the other computers the user uses. They then let us use this information to place your ads on their mobile phones, work, and home computers. Check out more of our videos & subscribe to our videos here https://www.youtube.com/watch?v=HNEDq_JSMOY
Your Child Doesn’t Want to be a Programmer? That’s Fine — But They Still Need STEM Image Source If you’re a parent of a student, or an educator, or even a student or recent graduate yourself, you’ve likely been hearing a steady drumbeat of “STEM education” for the past 10 years, if...
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Education and Technology From Across the Web w/e 12-22-18 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....
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Ed Tech’s Role in Meeting the Growing Demand for Data Science Programs Image Source Demand for data scientists is accelerating. As a result of the significant increase in demand for data literate talent, academic institutions are rushing to add data science courses,...
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Automotive SEO: 3 Tips To Close More Internet Leads Via Local SEO
Car Dealer SEO. Check Out The Top 3 Tips to Improve Your Car Dealers Intenet Leads via Organic SEO and Free Traffic from Googe Here are the Top 3 Tips car dealers can do and tools you can use today for free to help improve your online internet leads utilizing Google traffic and organic search engine optimization techniques that work in 2019. Tip #1. Assess Your Current SEO Situtation As Well As Your Competitions SEO Situation. To improve your car dealerships search engine optimization rankings and increase online leads you must assess your current SEO profile against your current competitions SEO profile for the keyword term you want to rank on Google for. Once you convince Google you should be on page one, Google will start to send you hyper local organic traffic which will greatly increase your online leads. Tip #2. Get Into The Google Local Map Immediately With 90% of all car sales starting their car search online, it is imperative that you leverage Google's hyper targeted local traffic for easy car sales. Yeah, you heard that correctly, these are the second easiest sale to generate for your dealership because this traffic is motivated and actually looking to do business with you and very soon. Getting ranked in the Google Maps section is now the most important SEO ranking for a dealership to have and is often times allowing regular dealerships to intercept Google page one traffic that would typically go to multi million dollar brands spending upwards of hundreds of thousands of dollars every single month for SEO and paid traffic. Now you don't have to break the bank to get red hot internet leads. When you utilize your Google My Business listing properly, Google will send you traffic that is ready to buy in your city. Tip #3. Properly Utilize Cheap Paid Traffic To Increase Local SEO Rankings After you have properly optimized your website and GMB (Google My Business Listing) you are going to want to give your properly optimized business assets a traffic boost and nothing better than hyper local traffic that is interested in your inventory and will dwell on your assets for a while. Once your website and GMB are ranking on page one you can start reducing or rather rerouting your adspend to your conversion campaigns that are optimized to get clicks, build your database, and drive customers through the door. #AutomotiveSEO #CarDealerSEO #AutomotiveInternetLeads Below are some of the tools talked about in the video as well as a couple more tools you will find very helpful in your quest to improving your internet leads via local seo. Get your free overall online marketing grade here - https://ift.tt/2UTw1eY (full transparency - we own this site but tool is 100% free for you) Free On-Page SEO Report - Page Optimizer Pro https://ift.tt/2Labq3Q (full transparency - we aren't affiliated in any way) Free Google Maps Ranking Tool - Local Falcon https://ift.tt/2UTHr2f (full transparency - we aren't affiliated in any way) Need help getting more leads for your car dealership? Check out this new technology that is helping dealers like you GEO Target & GEO Conquest 50+ showroom leads a month! https://ift.tt/2Sl5m8L (full transparency - we own this site) Want more information on Automotive SEO? Check Greg Gifford's Top 5 Mistakes Car Dealers Make With SEO - Bradley On Demand https://youtu.be/z_rckVQpmZY (full transparency - we aren't affiliated in any way other then being a learning member of Sean V. Bradley's free Facebook group Millionairere Car Salesman) https://ift.tt/2UTENcH If you liked our video, subscribe to our YouTube channel here and never miss out on another informative automotive marketing video again. https://ift.tt/2PObioS Local Auto Leads 106 North Lee Street Suite 200 Alexandria, VA 23314 Phone Main - (866) 244-0990 Sales Team - (855) 618-1600 https://ift.tt/2E0CK1v https://goo.gl/maps/PwXpHCPaEzD2 sales@localautoleads.com support@localautoleads.com https://www.youtube.com/watch?v=ILmhs_tHqNU
Academics and Tech ReCap from Across the Web, w/e 12-15-18 Education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers. As 2018 draws to a close, edtech continues to be...
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Spreading Some Holiday Cheer: My Marketing Gift List
I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list.
Planning to spend some time Christmas shopping for the ones you love? Well, don’t forget about buying a little something for yourself!
There are a ton of resources and tools out there for enrollment marketers that you could get to help you reach your enrollment marketing goals. But over the years, I’ve found some resources to be much better than others.
So I’ve compiled them for you to consider as an enrollment marketing gift list for you and your team.
This list contains only the resources I’ve seen produce real results in my enrollment marketing or equipment that I’ve used time and time again to launch an enrollment marketing plan on a shoestring budget.
Don’t waste time or money on marketing gifts that aren’t very helpful. Use this marketing gift list to find some real holiday cheer!
This book turns marketing upside down. It shows that instead of focusing on trying to sell to prospects, companies should focus on truly helping people.
By genuinely helping someone, you not only close a sale, you create a customer for life. In our case, we’re creating education brand ambassadors (students & alumni) for life.
Nothing influences buying decisions like word of mouth marketing. Talk Triggers is a practical step-by-step guide on how to ignite lively student conversations that spread like wildfire. It teaches you how to anchor these conversations on what makes you different.
This essential guide shows you how to do social media right. The authors show you how to optimize your social profiles, attract more followers, and effectively integrate social media and blogging. It’s full of tactics that have been proven to work in the real world.
In our content-driven world, whoever has the best content wins most of the business. Top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of stellar content creation, production and publishing, with actionable how-to advice designed to get results.
In this show-don’t-tell manifesto, the author shows it’s possible to work smarter not just harder. By approaching work with calmness, you can save yourself and your prospective students from the chaos, anxiety, and stress that plagues millions of workers every day.
Higher education is in for a major shift. This practical guide tells you what’s about to change and when it’ll change. It’s a must-read for higher education marketers and administrators and will help you plan strategically in order to successfully navigate the coming enrollment challenges.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. The book gives actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share.
In this helpful resource, James Emery White explains who Generation Z is, how it came to be, and the impact it is likely to have on the nation and the faith. Importantly, the book provides a model of how to connect with and reach this rapidly growing generation.
13 Budget-friendly Tools For Savvy Higher Education Marketers
Let’s move on to useful equipment that’ll improve your marketing.
Create richer content through this nimble camera that produces panorama spherical images and can transfer videos directly to your mobile device without the need of a computer.
Easily balance your phone or camera when recording video and produce smooth pro-looking videos even if you’re filming above your head or low to the ground.
Get your team organized and communicate with them from one place.
The best part?
You can get all this equipment and create a full content marketing creation studio for even a small budget. Goes to show that you can do so much with little.
So Happy Holidays to you, my friend! Go buy yourself something on this list and spread the holiday cheer.
Rollout of ESSA Report Cards Frustrates School Leaders Tensions flare between state policymakers, K-12 practitioners, and parents over how to best define and report school success under redesigned accountability systems.<img src="https://ift.tt/2Bhi5SG" height="1" width="1" alt=""/> https://ift.tt/2UBgUXg
Is the Time Right to Make Education a Constitutional Right? The odds may be long for a newly filed lawsuit that asserts students have a Constitutional right to civics learning, but some experts say the timing is spot on.<img src="https://ift.tt/2C9IkME" height="1" width="1" alt=""/> https://ift.tt/2Len5wb
Inspector General Blasts Ed. Dept. on FERPA Enforcement The backlog of student-privacy complaints from parents goes back years, an audit found, and the department lacks basic controls and procedures.<img src="https://ift.tt/2UBgOyS" height="1" width="1" alt=""/> https://ift.tt/2BoCW71
Top of Mind Podcast – Exploring Student Success The Tambellini Group is a leading market research and advisory firm for higher education. They've been sharing insights and ideas through their Top of Mind blog for years, and more recently, they've...
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Interactive Fiction – a Fun Approach to Gamifying Learning Back around 1985 I was introduced to the Apple IIE while attending Mercy College. I had developed a good relationship with the teachers and administrators at the little branch campus I attended in...
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Education and Technology from Across the Web w/e 12-08-18 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....
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Three Key Strategies I’ve Used to Boost My Productivity During the Holidays
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season.
It’s inevitable. The holidays always bring a rush of activities as you try to balance your home and work life.
But the tension of holiday traditions at home while getting everything done at work are just the beginning.
Many education marketers also find it hard to get things done this month because of final exams and graduation.
You might not have this problem if you’ve got more staff and resources at your school.
But if you serve at a smaller private, organization, your non-marketing co-workers might not be able to collaborate with you on marketing projects in a timely fashion as all their extra time is being used for end of semester responsibilities.
There’s also the hard-to-measure reality of people just “clocking out” mentally.
Decembers are to the year what Fridays are to the week. Everyone’s productivity wanes as they look forward to their holiday vacation activities.
One other pesky thing that can bog down productivity is that many of your colleagues might be working shorter hours as they prepare for holiday parties.
Getting the answers you need to move forward on projects is hard when you keep getting out-of-office replies.
But while you can’t fire on all cylinders at holiday time, you can still get a lot done if you use the right approaches.
Here are the 3 productivity strategies that I use to boost my productivity, even during the holidays.
Chaos is the number one enemy of productivity. GTD is all about ordering your workflow.
Here’s the essence of the GTD process in 5 simple steps:
1. Capture what has your attention.
Use a notepad or voice recorder to collect the personal or professional projects or to-do lists.
2. Clarify and prioritize.
Take everything you listed in step 1, and decide if it’s actionable or not. Something is actionable if it involves a visible, physical action. If not, discard it. If it takes two minutes or less, do it now. If more, set the time when you’ll do it or delegate it.
3. Organize your list.
Group tasks into related categories (e.g. emails to send, meetings to attend, errands to run, etc.) Have action reminders on the lists.
4. Review and reflect regularly.
Critique your list weekly. Decide what to do next. Update the list and refocus.
5. Do what’s required.
Take action using the system you’ve created.
At its core, the GTD theory is simple: you work better when you are relaxed. By getting rid of clutter and organizing your thoughts, you can be more productive.
Use the technique’s 4 Ds to zip through your to-do list:
Do it, if it’s actionable and takes less than 2 minutes.
Drop it, if it’s not actionable.
Delegate it, if it takes more than two minutes.
Defer it, if you can’t do it that very day.
#3. Automation
Would you like to grow your email list, follow up on leads, and share great content to your audience on social media while enjoying the holiday at the same time?
Well, you can! By automating your marketing.
So much of marketing involves doing certain tasks again and again. Such jobs can be done on auto-pilot through automation software. Automate marketing tasks with tools like:
Buffer– schedule posts, analyze their performance, and manage all your social accounts in one place.
CoSchedule– communicate in one place, integrate tools you use regularly and have a unified calendar for your team.
HubSpot CRM– organize, track, and nurture your leads and customers with ease.
Sharpspring – powerful marketing automation that helps you increase the leads you send to the enrollment team
Salesforce– get a unified view of every interaction with prospects, students, alumni, donors, and affiliates.
Marketo– engage students based on their individual interests, and respond appropriately based on their stage in the student lifecycle.
Put these three principles into practice as you implement your automation strategy:
1.Tie everything to your goals.
Don’t just use the latest automation tactic without checking to see if it aligns with your goals first. Only do what makes sense for your enrollment marketing plan.
2.Avoid generic messages.
It’s easy to fall into the temptation of bombarding your list with general messages. This is the quickest way of losing audience interest and ending up in the spam folder. Segment your audience and send highly-targeted content to them.
3.Engage current students.
Your institution’s best evangelists are the current students and their parents. Have specific campaigns targeted at them so as to keep them engaged.
While it’s true holiday cheer might keep you super busy in the coming weeks, your productivity levels don’t have to take a nosedive.
Try out these three productivity strategies to stay on top of your game and still have a good time with friends and family.
Why Education Improvement Strategies Always Disappoint Fragmentation in education is hurting students, but we can fix it, writes LaVerne Srinivasan of the Carnegie Corporation of New York.<img src="https://ift.tt/2RDelSy" height="1" width="1" alt=""/> https://ift.tt/2AQJMlg
GEO Conquesting Car Dealerships: Automotive GEO Conquest Lead Generation Services
Get more guaranteed showroom leads with automotive GEO Conquesting by Local Auto Leads. conquest.localautoleads.com GEO Target your competition with never before seen technology & siphon auto leads daily! Don't get confused or misled by the competition, while they are stuck simply GEO Fencing, our partner dealerships get the distinct industry advantage of real GEO CONQUESTING that allows you to Legally Steal actual Showroom Floor Leads directly from your competition without their customers ever having to click an ad, optin to a landing page, or even be on their phone! With our GEO CONQUESTING service, we capture their mobile advertising number and run ads to all devices linked to that phone! This Reflects The BEST ROI You WiIl Ever See! #GEOConquest #GEOConquesting #GEOConquestLeads #GEOConquestCarLeads #GEOConquestAutoLeads #GEOConquestShowroomLeads The dealership, building, parking lot, showroom, or any other designated geographical location has their entire location mapped out. Each mobile devices ID that enters the geographical radius for at least 10 minutes, is captured and stored to be sent to our dynamic marketing campaigns. The mobile data collection is accurate to within five feet! In-market buyers are then tracked back to your dealership with compelling offers we create for you. We track potential customers from your comptetition's showroom to yours! GEO Conquesting - Send auto shoppers your ad while they’re on your competitor’s lot. 63% of car buyers research and shop online while visiting a dealership. Hit your competitors on their own turf. We use your marketing dollars more effectively by targeting auto shoppers when they are in or around competing dealerships. Drive Shoppers Directly to Your Dealership. - Target your audience where they spend the most time: their smart phones and tablets. Local Auto Leads offers one of the most precise geo-fencing technologies in the industry. We target mobile devices with customized content based on GPS location. You will reach an audience on 10,000+ smart phone apps & mobile sites. Mobile Geo-Retargeting - Reach auto shoppers who have researched new or used cars on their device. Local Auto Leads retargets customers who have visited your dealership or competing dealerships. Our platform will show these specific customers special messaging designed to reinforce your brand and encourage engagement with your message and site. Mobile Geo-Fencing - Geo-fenced mobile ads drive engagement and foot traffic. Local Auto Leads captures your audience with custom Geo-Fences around your dealership as well as 5 of your competitor's dealerships. We’ll target by GPS coordinates, zip codes, cities, counties, and DMAs. You tell us precisely where to target and lock in the cordinates and begin snatching customers right from the competition's showroom and directly to your sales team. It's Better To Target Than To Be Targeted... Check out our Toyota Dealership Case Study at https://ift.tt/2E0CK1v and click the #GEOConquesting button. Take the short survey at the bottom of the page to lock in your dealers position. Subscribe to our YouTube channel here https://ift.tt/2UibIYe Local Auto Leads 106 North Lee Street Suite 200 Alexandria, VA 23314 Phone Main - (866) 244-0990 Sales Team - (855) 618-1600 https://ift.tt/2E0CK1v https://goo.gl/maps/PwXpHCPaEzD2 sales@localautoleads.com support@localautoleads.com https://www.youtube.com/watch?v=GYlwALqIyEM
Realtor GEO Conquesting for Real Estate Leads - GEO Conquest Hyper Targeted Realtor Buyers & Sellers
GEO Conquesting for Real Estate Agents conquest.trustedlocalrealtor.com Realtor GEO CONQUESTING Lead Generation Services by Trusted Local Realtor CUSTOMER TARGETING & ACQUISITION LIKE NEVER BEFORE SEEN! Check Out Some Of The Features That Allow You To Instanty Benefit From All Of Your Competitor's Open Houses, Advertising Dollars, Relationship Building, & Hard Work! GEO Conquesting - Send home buyers and sellers your ad after they visit a competitor’s website. 51% of home buyers research and shop online. We hit your competitors on their own turf & use your marketing dollars more effectively by targeting home buyers and sellers when they are ready to take action in their real estate journey. #GEOConquest #GEOTargeting #RealestateLeads Drive Shoppers Directly to Your Properties. - Target your audience where they spend the most time: their smart phones and tablets. Trusted Local Realtors offers one of the most precise geo-fencing technologies in the industry. We target mobile devices with customized content based on GPS location. You will reach an audience on 10,000+ smart phone apps & mobile sites with tons of traffic. Precision Real Estate Targeting - In-Market Home Shoppers (Buyer & Sellers). Our targeting is best in class. To deliver optimal results, we use precise targeting including: behavioral, geographic, demographic targeting as well as a consistent messaging across all devices. This is perfect to GEO Target... Open Houses Expired Listings For Sale By Owners High Volume Agents & Brokers Luxury Real Estate GEO Conquer all of your competition in your farming area via mobile digital marketing done right! Mobile Geo-Retargeting - Reach home buyers & sellers who have researched "real estate" realated keywords on their devices. Trusted Local Realtors retargets customers who have visited your properties or competing properties in your farming area. Our platform will show these specific customers special messaging designed to reinforce your brand and encourage engagement with your message and site. Mobile Geo-Fencing - Geo-fenced mobile ads drive engagement and foot traffic. Trusted Local Realtor captures your audience with custom Geo-Fences around your real estate agency as well as 5 of your competitor's agencies. We’ll target by GPS coordinates, exact address, zip codes, cities, and counties. You tell us precisely where to target and lock in the cordinates and begin snatching customers right from the competition and directly to you! Check out our Baltimore Realtor Case Study at conquest.trustedlocalrealtor.com today and talk to one of our Trusted Local Realtor Marketing Experts today. https://www.youtube.com/watch?v=Zd9PN_xLW3U
Exploring “Digital Wellness” (is This a Good Thing or Not)? I like the idea of striving for “Digital Wellness”, but I hope it isn't just used as another guise for the big data players to hide behind while they cull our data and further invade our...
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Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract Generation Z.
Video Blog Transcript
Bart Caylor:
I wanted to take a quick moment. I received something in the mail the other day that I wanted to show you. I think it’s brilliant.
This is the viewbook for Olivet Nazarene University in Illinois. And I got this in the mail…I have been put on some lists through Christian College Connector and one thing that I really think is pretty amazing about this is that if you start looking at it, we have, what 12 words there. The entire viewbook is like what my wife coined the term “printed Instagram.”
So this is like telling the story of Olivet just through gorgeous pictures.
And so, we go through probably 20 pages of these different pictures, then you get to another one: “The questions isn’t where should I go to college, but rather who should I do my life with?”
What a powerful statement! And at the very, very back, you have these keywords, “I can’t believe the Chicago Bears practice on our campus” all kind of quotes and different things about them. “We travel to different countries, including France, Switzerland, India and Russia.” So just consuming this gives you a lot of information about the college.
But then on the very last page, you have one spread here: it has Olivet at a Glance, you know, your students, the admissions, alumni, ac academics, all the information you would want. And then just a list of the Areas of Study.
What a great job. Some stats down here. But, again, very, very good. And this is the kind of viewbook that is going to be picked up and looked at and left on the counter in the kitchen. And that is really what you want. You want something that is going to be looked at and understood.
If a picture is worth a thousand words, you could not write the kind of content that is in this. I mean, look at this: just the idea of being able to show off the student center with this rock wall. That tells me a lot about their school without even getting into the facts and details of what it is.
Well done, Olivet! A good example for everyone to follow.
Academics and Technology from Across the Web, w/e 12-01-18 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers....
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Looking Ahead at Your Education Marketing Plan for 2019
Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the blank sheet in front of you with this quick guide.
For many businesses and households, it’s time to start looking ahead to a new year. But for those of us in enrollment marketing, we’re in the middle of our academic year.
Time to take a look at our progress over the last six months… and begin preparations for next fall.
I know you’re busy with so many other priorities, and there are always fires that need to be stomped out. But you can only position yourself for enrollment marketing success by having a well-devised education marketing plan.
Marketing is not a game of chance.
Because you’re not always guaranteed the results you want, enrollment marketing can seem like a gamble.
While sometimes you’ll get lucky in the short-term, long-term success comes to those who prepare and implement their education marketing plan well from year to year.
Is your enrollment marketing bringing in enough new students?
There are all kinds of ways to measure your progress in enrollment marketing — but the fundamental metric is enrollment.
Evaluate your funnel from top to bottom. How many new students are enrolling at your school? Where are the pain points?
If you’re not getting enough inquiries at the top of the funnel, then you might have a traffic problem. To correct that, put more focus on content marketing in your education marketing plan to generate more leads.
You can also generate more excitement on social media by planning a couple giveaways throughout the year.
If you have plenty of traffic to your website but few prospective students are giving you their information, that means you’re struggling in the middle of your funnel. Try planning out gated content offers such as an eBook to entice visitors to trade their contact info for your valuable resource.
Which channels performed best for you?
Look at your marketing channels closely and see which ones are working best, which ones need cut, and which ones need more resources to be successful.
If paid channels have the upper hand, is using them sustainable for your budget going forward?
Are there platforms you want to start out on this year that will need resources allocated to them for a successful launch?
Was your budget sufficient?
If not, ask for more in the next budget cycle or cut back on some expenses if that’s not workable. No matter how brilliant your strategy is, it won’t work if you don’t have the budget for it.
Step #2: Work out your budget
To come up with your budget, use the audience-first approach. Ask yourself the following questions:
Who is your audience?
Knowing your audience will help you determine what channels they are hanging out on. This means that you’ll know how much to budget for those specific channels.
For example, if your institution’s goal was to increase Twitter clickthrough rates by 5% but you managed 4%, you know you’ve done fairly well. Secondly, it gives management and the marketing team a common goal.
What tools and expertise do you need to achieve your goals?
To achieve your goals, you need to invest in tools like marketing automation tools and metrics software. Make sure you accommodate them in your budget.
What work are you going to outsource?
Outsourcing has so many benefits. Decide which part of your work will be done in-house and what will need external expertise. Calculate the cost of hiring outside agencies or freelancers.
Step #3: Latch on to industry trends
To stay competitive you’ve got to keep up with the trends.
With this technology, your college can come alive to prospective students in an amazing way. You can do virtual tours of your campus. Imagine showing off your dorms, cafeteria, and sports facilities to prospective students at the next college fair!
Voice-assisted technology
Higher education marketers need to quickly come to grips with this innovation. Many people now have voice-ready devices in their homes and hands.
More and more people are talking into their devices to find answers to their questions. Whether it’s Apple’s Siri or Amazon’s Echo and Alexa, the technology is now readily available.
This means higher education websites need to be optimized for voice search so they show up in search engines or they’ll lose the competitive edge.
Blockchain
There’s more to Blockchain than Bitcoin and virtual currencies. It’s the next big thing. I believe it’ll change the education sector in unimaginable ways.
For example, instead of having a seal on your transcript, it’ll actually be in the cloud in a Blockchain that’s uniquely tied to your identity and can never be altered. You would have a key to access it of course. That’s just one example. I’m sure there are many other ways for education marketers to take advantage of this technology.
With emerging technologies, it’s crucial to be an early adopter – otherwise, you’ll lose ground on your competitors.
Planning for Success
Planning for marketing success can be tricky and taxing. But don’t get discouraged or overwhelmed.
There’s a lot to enrollment marketing. But if you take it one step at a time, you’ll get your plan done and save yourself a ton of frustration in the future by having it all written out ahead of time.
Once you start seeing the fruits of all your hard work, you’ll be glad you took the time to plan properly.
Is GEO Conquesting or GEO Fencing Better For Lead Generation?
GEO Conquesting: Conquest 100 Local Car Dealer Leads Every Month Discover the best GEO Conquesting lead gen service for car dealerships at https://ift.tt/2Sl5m8L Geo Conquesting vs. Hyper Mobile and why they should be used together! Both technologies are used together for each of their benefits. Hyper-Mobile targets and shows ads immediately while they are in the targeted area. Then Geo Conquesting is used to retarget them long term when they leave the targeted area. Geo Conquesting We call this geo conquest lead generation because we are winning over customers from our competitors. Example of GEO Conquest Lead Gen for an Automotive Dealer - A Kia Auto Dealership wants to target customers who are in the market for a new or used car. They geo conquest 4 competitors, a Toyota Dealership, a Honda Dealership, a Scion Dealership and another Kia dealership that is their competition. We track them using their cell phones and begin showing those people who walked onto any of those dealerships ads the next day on their mobile phones, home, and work computers. An ad might advertise to come and check out their Kia Dealership. Each person who walks onto the original Kia Dealership’s lot is considered a “conversion” and counted in the analytics. The customers are then retargeted for another 3 weeks. How Geo Conquesting Works: 1) Geo Targeting - A geo-targeting technology is used to trigger when a mobile phone enters a designated location. Once this happens an application that resides on their phone is contacted by us to retrieve the mobile phone’s Advertising ID. 2) Collecting Advertising ID’s - Each time someone enters the geo-targeted area, we have a technology that can get the Advertising ID from mobile phones. This includes both iPhones and Android phones. This is special because Advertising ID’s can only be obtained by having an application installed on their mobile phone. An agreement with 180,000+ applications on both the Android Play Store and the Apple App Store allow us to get these Advertising ID’s using their apps. Apps like Google Maps and other major application are some of these included in this agreement. 3) Cross Device Retargeting - Advertising ID’s are then collected, tracked, cataloged and sent to a demand side platform where we can then retarget those were in the geo targeted areas. A special process using 3rd party services allow us to know which computers are connected to the home and work computers that they use. This is done through processes such as logging into a bank account. If a person has a banking application on their phone and logs in with their username and password the bank can tell it was from their mobile app. Later if that same person logs in with their username / password on their home or work computer the bank also knows this and ties the mobile login information with the computer information. This ties the mobile phone with the other computers the user uses. They then let us use this information to place your ads on their mobile phones, work, and home computers. Hyper Mobile Targeting A process of showing display ads on mobile phones when they are in a designated area. How Hyper Mobile Display Advertising Works: 1) Geo Targeting - A geo-targeting technology is used to trigger when a mobile phone is in a designated location 2) Display Advertising – Once they are in this location and are using the Internet, display ad spaces on websites such as Fox News, CNN, WebMD or any other of the millions of websites that have display advertising will show your ads immediately on their mobile phones. 3) Retargeting – cookies are placed on iPhone and Android devices to retarget only on their mobile devices. Cross device retargeting is implemented whenever possible. Benefits of Hyper Mobile: 1) Immediate showing of ads while in designated geo targeted area. Weaknesses of Hyper Mobile: 1) Retargeting (without Geo Conquesting) is not effective on mobile devices because it does not usually continue beyond the current browsing session. 2) Only able to show ads when inside the geo targeted area. Don't be confused by misleading competitors that may use words like GEO Fencing & GEO Targeting for lead generation as they are limited in their capability to truly GEO Conquest! We siphon competitor leads via true GEO Conquest technology that captures the mobile advertising id of every lead that goes to your competitors dealership for longer than ten minutes! With our extending network & massive amount of monthly ad spend we are able to get your message out and seen over 400,000 times a month guaranteed! Contact us today & lock in your city as we have a strict first come first serve exclusivity clause that protects our partner dealerships. Local Auto Leads (866) 244-0990 https://ift.tt/2E0CK1v https://www.youtube.com/watch?v=4XmykpyIlo0
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Social Media, by Itself, Will Not Help Your Enrollment Efforts
We began using social media in our marketing efforts at Sewickley Academy during the 2008-2009 school year. We launched our Facebook page and Twitter account thinking that social media, by itself, would help our enrollment efforts.
We were wrong!
We quickly realized that using social media by itself could get us more likes, comments, shares, and clicks but it won’t necessarily get us more inquiries, applications, or visits.
Why?
Because social media by itself can’t convert visitors into inquiries. And I should know, I’ve tried. After 8 years of using social media in our marketing efforts, I now think of using social media in one of two ways: as part of our inbound marketing efforts or social media marketing by itself. The difference between the two is where I want the visitor/reader to end up or in the words of Joe Pulizzi, founder of the Content Marketing Institute,
“In social media marketing, the center of gravity—the focus of the marketing activity—is located within the social networks themselves… . In contrast, the center of gravity for content marketing is a brand website.”
Identify the Keywords you want to rank for in search engines.
Conduct Search Engine Optimization (SEO).
Create Content to attract your desired persona(s).
Use Social Media to promote your content, engage your persona(s) and drive people back to conversion points.
The final step in that process is the key – drive people back to conversion points. Conversion points include your website and/or blog where you have inquiry forms which can convert anonymous visitors into admission inquiries. A visual I like to use for this idea is a wagon wheel. The center, or hub, of the wheel, is your website and/or blog. The spokes of the wheel are your social media channels that drive into the center in order to convert. The wheel around the outside signifies cross-promotion between your social media channels, which is OK to do from time to time.
I like to think this use of social media is geared toward attracting new students.
The other way I like to think about social media is to retain the students we currently have. Focusing on retention means that when I post or share to our social media channels, I’m not driving the students away from the social media channel but rather, I’m trying to keep them on that social media channel. We post content about our school that tells our story and reinforces our families’ decisions to re-enroll.
What Is Your Social Media Strategy?
Learn from my mistakes. Social media, by itself, will not help your enrollment efforts. However, if you start to think of your social media efforts in these two ways you can begin to use social media for recruitment and retention.
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Parkland Shooting Investigation: 4 Staff Members Reassigned as Inquiry Continues Three administrators and a security specialist at Marjory Stoneman Douglas High School have been reassigned in relation to February's mass shooting, the Broward County School District says.<img src="https://ift.tt/2Rj9HZU" height="1" width="1" alt=""/> https://ift.tt/2PXDR8o
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Federal Audit Points to Deceptive Practices by Student-Loan Servicer Navient One of the nation's largest student loan servicing companies, Navient Corp., may have driven tens of thousands of borrowers struggling with their debts into higher-cost repayment plans, a U.S. Department of Education audit has found.<img src="https://ift.tt/2TvAUtL" height="1" width="1" alt=""/> https://ift.tt/2A7TBuK
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Four Ways to Break Through the Competition Using Appreciation Campaigns
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year.
Being the week of Thanksgiving in the U.S., I’ve been thinking about how showing your gratitude can be a powerful way to make a deeper connection with your audience.
Showing heartfelt gratitude benefits your education brand in many ways. But more than anything, expressing gratitude endears you to your audience as you show them that they are more than just another enrollment goal to check off.
To do this, plan and implement appreciation campaigns for your various audiences throughout the year — not just on Thanksgiving!
Appreciation Campaign Basics
All marketing campaigns should be audience-centric — it’s about them and their dreams, not ours. But eventually, marketing has to call the audience to do something that benefits your school.
However, appreciation campaigns pull out all the stops and focus entirely on the audience. They’re about calling out the things you appreciate about your audience.
That means no call to action. Just pure gratitude.
The goal of these campaigns is to build loyalty for your education brand by being one of the only higher education voices out there who recognizes how amazing they are.
How often do you think your prospective student has been recognized for the brave and intelligent way they’re looking to improve their future through higher education?
How often do you think parents are appreciated for their loving support of their child, constant worry for them, and immense trust they’re placing in you?
Not that often. That’s why appreciation campaigns are a low-cost, strategic way to differentiate your education brand from other higher education institutions.
The Foundation to an Effective Appreciation Campaign
Name your campaign
Create a memorable catchphrase for your campaign like “Ode To Mothers” or “To the Brave Ones” (as in prospective students are bravely entering their new season of life).
Narrow your focus
If you try to thank everyone, the impact of your campaign will be minimal. Choose a specific group like prospective students or parents and focus all your efforts on it.
Give your campaign a face
Generate more buzz about your college or university by coming up with a face for the campaign. The university president, a series of faculty and staff members, or a well-known alumnus are all good candidates.
Video is part of the daily lives of Gen Z — dishing out content on their favorite channel helps you to be heard and not ignored.
It spices up your content and helps your institution stand out from competitors who use traditional copy and photos.
Who can you feature in these videos?
Alumni – let former students give thanks to parents for forfeiting privileges so their kids could go through college.
Parents – chronicle a day in the life of a parent, noting the numerous sacrifices they make in order to make their children’s education dream come true.
Chancellor or President – a personal message of gratitude to students from the visionary leader.
Try new ways to use video content like Instagram’s IGTV mobile app to communicate your message of appreciation through 10 minute videos. Getting your messaging on these cutting edge channels means you’ll get there before your competitors do.
#2. Enthrall with email.
Use the intimacy of email to personally thank your constituents for their unwavering support throughout the years.
Create unforgettable taglines like “A Song For The Unsung Heroes.” To craft a compelling email that resonates, pay attention to the following ingredients:
Subject – Shorter subjects work best because they don’t get cut off since most people read email on their mobiles these days.
Personalization – Go beyond using their first name in the opening. Personalization is all about hyper relevance. To tug your audience’s heartstrings, address their struggles and aspirations.
Specificity – General expressions like ‘Our hearts are overflowing with gratitude” don’t mean much. Go deeper into the reasons why. Address the specifics.
#3. Wow with banner ads.
Getting people’s attention nowadays is tough.
Attention-grabbing banner ads — a paid marketing strategy — can solve this problem. Use them to drive prospective students from social channels to your site as part of your social media marketing strategy.
Since banner ads are very visual:
Use engaging images or multimedia – animations, fallback images and videos spice things up and grab attention fast.
Use a popular person as a drawcard – a famous person your audience loves can boost click throughs to your website.
Use short but punchy copy – compliment the visual message with brief copy so prospects get the message quickly.
Plus, your landing page headline should match the content of your ad so visitors don’t get confused and leave.
#4. Thrill with giveaways.
Giveaways are a great way of bonding with your audience and generating goodwill towards your institution. After all, who doesn’t love a free gift?
Here’s a list of freebies for you to consider:
A scholarship
Totes and bags
Small electronics like portable Bluetooth speakers
Host a luncheon for parents
While it’s difficult to measure the results of a well-executed appreciation campaign, messages of gratitude will build your education brand authority and help you differentiate yourself from the rest.
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Whatever the motivation, lots of marketers are starting to look ahead to a new semester, a new year, and new strategies to grow their enrollment pipelines.
If you’re starting to look ahead to your 2019 marketing plan, then I highly recommend that you begin by taking a look back at various wins and successes from this past year.
Our natural tendency is to look back at all the things that we’d do differently and all the strategies that didn’t go as we’d hoped.
While you should always learn from past mistakes, there’s a real danger in getting too deep in the quagmire of regrets and disappointments. So before you get to the negative analysis, I recommend that you start with a positive review.
What happened in your higher education marketing in 2018 that’s worth celebrating?
This isn’t just advice to keep you feeling better. Starting with a positive look back has some strategic advantages.
Looking back…
Reminds you of your goals.
With so many things going on, it’s easy to lose sight of the goals you’ve set. In the fast-paced world of higher education marketing, you can get so lost in the day-to-day tactics that you can’t see the overarching plan.
That’s why it’s critical to remind yourself of your goals. And celebrating past wins is a great way to do that.
Another reason to remind yourself of your goals is that if you don’t, you might end up celebrating results you didn’t work for.
If you think about it, there are two kinds of events you could celebrate:
Good things that happen by accident
Good things that happen through the direct work of your team
I love it when great things happen unexpectedly — but to gain strategic value from celebrating your wins, you need to celebrate results that came specifically through the good work of your team.
Celebrating happy coincidences can feel like a hollow exercise. We’re all glad it happened, but we can’t know for sure if what happened occurred as a direct result of our work or not.
On the other hand, celebrating wins that happened after long days of hard work, bold risks, or disappointing setbacks can bring your team the motivation and clarity you need for the coming year.
How do you know which results are a direct result of your team’s work?
By identifying and celebrating the goals you’ve set and met.
When you are reminded of the goals you made at the outset of the year, you’ll be more inclined to forge ahead with newer, bolder goals for 2019.
Reinforces what’s important.
There’s a popular leadership maxim: “Vision leaks.” And it’s true for marketing teams as well.
As marketers, we often forget the three things we do:
Generate new, quality leads for the enrollment team
Creatives tend to get distracted by their designs and strategies. Skewing to the design side of marketing — which admittedly, is the coolest side — can lead to doing things just because they’re cool, not because they’re effective.
Celebrating the wins of 2018 will help reorient your team to the key performance indicators they need to support with their creative work.
Boosts morale in your team.
When you celebrate your past wins, you’re really celebrating your team.
It’s about what they’ve done. It’s about the contributions they’ve made.
Recognizing the value and work of your team is an incredible way to boost morale.
You’ll need all that energy and esprit de corps to accomplish what you have in mind for 2019.
You know what works and can invest more in these successful tactics.
Looking back to celebrate your wins over the past year will bring to light the strategies that worked, and which ones didn’t.
But that also means that the strategies others are using won’t always work for you.
Be open to new ideas and adopt new strategies that you see working for others, but make sure you are tracking your metrics so you know which strategies or tools are actually working for you.
Once you see clearly which strategies, hacks, or tools are producing good results, then you can make room to invest more into them in your 2019 plan and budget.
Increases confidence in your leadership.
One thing you’ll need for sure in 2019 is the full buy-in of your team. This is one of those intangible must-haves for marketing success.
Any marketing strategy or campaign can be derailed if there’s little to no internal confidence in the idea.
By pointing out the progress you’ve made over the last year and celebrating victories, you’re growing the strength of your leadership in front of your marketing team and the other departments within your organization.
You’ll need their confidence in you and in your ideas as you head into the new year asking for their input, time, and resources.
Celebrating past wins is a powerful and effacing way to bolster the confidence of your team in the strategies and projects you’re prepping for 2019.
So all the best to you as you look back and start your 2019 plans with gratitude and celebration!
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Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to consider in 2019.
Video Blog Transcript
Amy:
Welcome to today’s video blog with Bart Caylor, president and owner of Caylor Solutions. My name is Amy. Bart, welcome. Tell us a little bit about how things are going there in Fishers, Indiana.
Bart:
Things are going well. Glad we could do this today. It’s exciting to do some video blogs.
Amy:
Yeah, it’s hard to believe we are already pushing into November here and looking straight at 2019. I was hoping today you can just tell us a little bit about what the folks in higher education and K12 education should be looking for regarding marketing trends and marketing technologies coming down the pipeline.
Bart:
Yeah, there are a couple of things that I have been kind of thinking about. One is we talk a lot about segmentation in our audiences and, whether you are talking about Baby Boomers or Gen X or Millennials or now is Gen Z, I think a lot of times it’s confusing and especially as marketers in education, we kind of get used to being in one framework.
I remember in the late 90’s when I was working with some colleges on their websites, and the term “Millennials” was all the buzz because the Millennials were coming into college and (you wonder) “How we are going do that enrollment?” They were different – they had a digital footprint that other generations did not have before.
Well, I think one thing to keep in mind is that now those Millennials that we were talking about the late 90’s – you know it’s hard for some of us who have been in marketing and education for 20-25 years to realize – that now those people are parents. And so especially in the k-12 market, those same students that we were talking about in the late 90’s are now parents of students coming into the k-12 market, so (we’ve) got to keep that in mind as Millennials shift into parents and then as Generation Z comes up.
You know that’s an entirely different generation. I think so many times we are still worried about how to market to Millennials. And, yes, they are the greatest and largest generation that we have to market to right now, but Generation Z is the audience that is making decisions about higher ed right now. They are in their first/second year of the college right now, and we have to shift and pivot the way that we think about marketing to prospective students and their parents in such a way that we are now talking to Generation Z.
They are digital natives first and foremost. They are idealists. They really want to know that what they are doing makes a difference in the world, and so we have really got to make sure that we are putting our best foot forward when we talk about our differentiators and different elements on that. So that’s the first thing – really understanding those different audiences and understanding that where we are in those generations.
I’d say the second thing that I’ve been looking at and thinking about is this whole idea of voice assistance technology. I think this is an area that education is going to need to get in on and get on board with.
So the idea that so many people and individuals now have voice assistance technology in their homes – whether it’s Amazon’s Alexa or Google Voice Assistant or Siri – those tools are being used more and more to find out information – whether it’s about “what’s the tuition of XYZ college?” or “what are the majors that are available in the state of Indiana in agriculture?”
So if we don’t have our content in such a place that it can be withdrawn by the voice assistance – but also starting to think about how can we market into those voice assisted technologies. I know that there are a lot of places now that are creating one-minute summaries or audio versions of things that can be quick keywords. And, so, what I have been encouraging a lot of clients to do is really pay attention to those technologies, pay attention to what corporations are doing. Look at corporation’s broadcasters – what’s NPR doing? what’s Target doing? What are these different household brands doing? And then figure out, “How can I transfer that into our education marketing?” It’s gonna be a little bit off yet. You know, we are still not there – where I think it’s something you have to be doing – I mean you need to be doing your basic blocking and tackling right now with website social media strategy and content, but as you develop more content, think about, “How is that content going to be utilized in a voice assistance technology way?”
I think on top of that another thing that I see coming down the road is continued development and maturity of this augmented reality. I know with the recent release of iOS 12 on the Apple operating system for the phones and mobile devices, they are really taking advantage of augmented reality.
And the idea that there is a ruler app on your phone now – I tested it the other day. I had a 3 x 5 card on the floor. I pointed my phone at it, and it measured 3 inches by 5 inches. And just the accuracy of the augmented reality and to start thinking about how marketers can leverage that technology.
There’s a great organization in Australia called pixelcase, and they are doing some really cool augmented reality for being able to experience space. So imagine if you wanted to have someone experience a space on your website, but you wanted them to experience that at a college fair. Well, you could have some way that they can pull up Facebook or Snapchat, point the camera at a trigger image, and all of a sudden they can walk through a portal and be on your campus and explore the campus right there within the environment of the college fair. So keeping that in mind.
Or utilizing print and digital together where maybe the back of your business card (an admissions counselor’s business card) – viewed through the portal of snapchat or facebook camera – all of sudden you can see a video about campus or you can see a testimonial from somebody who’s interested in the same major you are. So a lot of things can be done that are kind of out-of-the-box, especially when you’re talking to students and you’re being one-on-one with those students at a college fair or in an admissions area or things like that – So, how can you bridge that physical world into the digital world and really keep these students engaged in something new.
And then finally, I’d say that the big thing that I’m seeing coming is this whole idea of Blockchain. I know a lot of people kind of only associate it with Bitcoin and virtual currencies, but Michael Matthews at Oral Roberts University is an expert in a lot of these technologies. ORU is really leading the way in a lot of the applications of these things.
They’ve got some great certification programs, and Michael has put together several explainer videos on LinkedIn – and I can provide some links to those – but Blockchain technology is really going to revolutionize the way that we interact with our data.
It’s going to revolutionize education so that instead of having a seal on your transcripts, it’ll actually be in the cloud in a Blockchain that is uniquely identified to you. And it can never be changed. It’s authenticated and real, and it’s just multiplied over and over and over and duplicated so it can’t be changed or altered, except by the person who holds the key. And so while I’m not sure how Blockchain is going to play into marketing, it’s kind of like it was in the early ’90s where people were not sure how this internet thing was going to play into marketing – but now, here we are.
And so Blockchain is another one of those things that kind of to me smells like the internet – it smells like what we called the internet, too, in the late ’90s and early 2000’s – when content started to come online, and blogging and social media. And I think Blockchain is going to introduce kind of a third wave of that type of thing.
Amy:
Excellent. I tell you my enrollment marketing career began in 2003, and thinking of an admissions fair where I would have those tools to chat with the students is very, very different than it used to be.
Bart:
Yeah, and I think that’s what’s interesting because I think students today want to experience things. Especially Generation Z – that’s one of the hallmarks in this experiential – that’s why so many of them going on gap years – why so many of them interested in study abroad programs. Well, imagine if you can do it in such a way that they can experience it at a fair as opposed to just grabbing a brochure, and you doing the same thing that every other table is doing down the road.
Amy:
Yeah, it’s awesome what’s available. You know, if I’m sitting on the other side of this vlog and thinking about how my school might be able to stay up with what’s happening, sometimes it can feel overwhelming, Bart, because it feels like something new comes out all the time. So what would your advice be as far as maybe how often to really try to reanalyze what your clients are doing at their different schools?
Bart:
Yeah, I think that people ask me this all the time. They’re like, well how do you stay up on all this stuff, because it changes so quickly. And yeah, it does, and I find it hard to stay up even though that’s something that I’ve really been doing for most of my career – is staying up on kind of what’s the next thing. And what I do personally – l go out and I just scroll down LinkedIn, and I see what people are talking about. I scroll through Twitter just to see what people are talking about and see what’s trending. And if I don’t understand something, I get curious, and I go read more about it.
We also take a lot of that information we’re learning – and what we’ve learned in our curiosity – and put it into formats and content like this video blog. I think it’s an example of what we at Caylor Solutions are trying to do, where, “hey, we found these cool little things that are out there.” And there are all kinds of things – I mean, you know, I’m going to start doing some unboxing and some other things with some little toys that I found for marketing that we can share. But I think that, yeah, the more that you can kind of find those places that are talking about it – so we blog pretty regularly about some of these things, and we’re gonna start doing these video blogs.
And then another place that I go is Amazon (it) has a Launchpad. And I’ve gone to the Amazon Launchpad and discovered a lot of really cool things. There’s this beam button that I discovered. And basically, it’s a button that you wear on your lapel, but you can connect it to your phone, and it will actually allow you to push content to this button – whether it’s video or whether it’s gifs or whether it’s just asking me about financial aid. Another thing that could be really powerful in a college fair situation. So, that’s how I’m finding a lot of information, and there are probably better ways to do it, but that’s how I’m doing it.
Amy:
You‘re making me want to go back to the front lines here of being an admissions counselor.
Bart:
There you go. It’s a tough life, so..
Amy:
Well, thanks for your information today. Do you have anything else you want to share with our audience today?
Bart:
I would just encourage you, if you haven’t already, subscribe to our blog – go ahead and do that. It’s on this page. You can subscribe to the blog, and you’ll be receiving weekly updates every Tuesday. We publish the latest blogs, and you’ll get that in your email box. And be sure to comment if you have other things that you’re looking at, as far as marketing trends that you think are coming – put that in the comments here, and we’ll go ahead and start a conversation about it.
Amy:
Thanks so much Bart. We’ll see you next time here at Caylor Solutions.
