Teaching, Tech, Today, Tomorrow – Tweet Digest for w/e 07-29-17

Teaching, Tech, Today, Tomorrow – Tweet Digest for w/e 07-29-17 Inspiring, informative, useful, or just plain fun tweets posted on Twitter over this past week … collected here to share with our blog readers. This week in the wrap … we start with a great new...

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Virtual Reality in Education – Where Are We and What’s Next?

Virtual Reality in Education – Where Are We and What’s Next? Image Attribution Not long ago, virtual reality was limited to science fiction. Then it became a stable of video games. Now virtual reality is moving into our daily lives. Recently the domain of the...

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Teaching and Instructional Tech Tweet Recap, w/e 07-22-17

Teaching and Instructional Tech Tweet Recap, w/e 07-22-17 Inspiring, informative, useful, or just plain fun tweets posted on Twitter over this past week … collected here to share with our blog readers. This week in the wrap … fun ideas and tools for...

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Psychiatrist Near Me – Psychiatric Services – Psychiatrists

Psychiatrist Near Me – Psychiatric Services – Psychiatrists Psychiatrist Near Me Youtubers & Their Video Titles for Psychiatrist Near Me, Psychiatric Services, Psychiatrists. Three Minute Summaries Stony Brook Medicine ColumbiaPsych NHSMedicalCareers vidar4eg ThePsychHelp Tim de la Torre IMHsingapore youthbeyondblue iqsquared Steven Chan WGBHForum Charleston Shoe Productions marriedinmedschool CCHR London Stanford Mike Kuna PsycheTruth Mind, the mental health charity Boldly FarFromAverage TheHUB CareerRx VICE News http://ift.tt/2uIiX13

A DisrupTV Look at the Disruption of Higher Education

A DisrupTV Look at the Disruption of Higher Education Come Explore the Disruption of Education in This Lively Discussion With Three Respected Higher Ed CIOs Every Friday at 2 PM Eastern/Pacific, Vala Afshar and Ray Wang interview CIOs from across the...

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How to Buy Bitcoins (BTC) – Buy Bitcoins With a Credit Card

How to Buy Bitcoins (BTC) – Buy Bitcoins With a Credit Card This video, https://www.youtube.com/watch?v=Ij_qdyuQdYg, can also be seen at https://www.youtube.com/channel/UCASo8I7HjXn6ypM2vkF7xqg. How to Buy Bitcoins Safely The most frequent approach to buying bitcoins is to purchase them from an exchange. Most traders lose a fortune just because they don’t follow their trading program. Two very common robot traders are Forex car Pilot and FAP Turbo. If you prefer http://ift.tt/2udyXpT

7 Invaluable Tips for Boosting your Email Marketing Conversion Rates

7 Invaluable Tips for Boosting your Email Marketing Conversion Rates

I’ve been writing to you lately about email marketing for colleges and universities from a really high, strategic point-of-view. Today, we’re going to dive deeply into my 7 invaluable tips on boosting your email marketing conversion rate.

1. Write effective subject lines.

In 2015, the Radicati Group estimated that around 269 billion emails are being sent every day. It’s been said that the average office employee gets 121 emails per day and 49.7% of them are spam!

With that many emails cluttering up their inbox, you’ve got to grab your recipient’s attention immediately and get them to open your email as soon as they see it.

Simply put, your email will not convert if it’s never opened.

To increase open rates, you must learn to write effective subject lines:

• Keep subject lines to around 35 characters.
• Mention specifics such as numbers, names, or locations to create curiosity.
• Promise to solve a felt problem.
• Keep email pre-headers to around 85 characters. More than that, and most email clients will cut off your words.
• Use emojis with caution. Do they fit your brand? Does your audience respond to them?

2. Trim it down to one call-to-action.

Unlike print newsletters that can have multiple ad pages calling the reader to action, email newsletters convert best when there’s one clear call-to-action.

• Link all images to the call-to-action’s landing page.
• Include at least hyperlinked text to the landing page and ask the reader to click on it.
• Call-to-action buttons can also be included for emphasis

3. Use images wisely.

First of all, images shouldn’t need an explanation. Don’t place imagery in your emails that doesn’t have a clear, distinct connection to the subject of the email.

If you place an image above the fold at the top of your email, make sure there is text like a headline in the image to draw the reader’s attention down into the body of the email rather than distracting them.

Link images to the landing page where you want your readers to go.

Try emails without imagery and test them to see if they convert better than your emails that include imagery. Don’t get me wrong—I’m a hardcore advocate for rich content—but for some audiences, images may not stimulate the response you’re looking for. And besides, sometimes plain text emails can be more authentic and garner more response because it seems like a personal note.

So… test, test, test.

4. Segment your email list.

Use segmenting features in your email service provider to divide your audience into groups based on interest, age, current spot in the enrollment cycle, program, or other criteria.

Once your list is segmented, craft content strategies that appeal to their interests and answer their unique questions.

Also, by segmenting your list, you’ll be able to test different tactics and see if they improve your conversions for each group.

5. Avoid spam filters.

This one may sound pretty obvious, but it is something you really should keep in mind as you craft your email campaign.

The spam folder/filter can seriously dampen your conversion rates, so you’ll need to follow a few rules of thumb to avoid this digital black hole.

• Send emails from a reputable email service provider (ESP) such as Aweber, MailChimp, Constant Contact, or Emma. Most of these services have a spam checker as part of the service. Use it.
• Avoid spammy subject lines using ALL CAPS or exclamation points!!!
• Make sure your emails are being sent using a valid and secure email address and that there is a reply-to address designated. More conversions happen from a real reply-to address rather than info@ or email@.

6. Send content your audience wants to read.

No trick, gimmick, or strategy will work if you’re sending content that your audience isn’t interested in consuming.

• Make sure your content answers a real question that your reader has.
• Don’t write about subjects, events, or issues that are unrelated to your brand. (Yes, we’re happy you have a cute, little Chihuahua—but we don’t want to read about her.)
• Write in a personal fashion. Don’t write as if to a massive group of people. Write as if you were writing to just one individual.
• Use effective web copywriting principles.

7. Test your emails.

One of the best ways to increase conversions in your email marketing is to test your emails. Try new ideas and see what happens!

This means you need to be reviewing your email campaign reports monthly and quarterly to see which email marketing tactics and strategies are working and which ones are not.

You can only improve what you’re monitoring.

So, continue to test different tactics and measure the results of your email campaign conversions.

To schedule an in-depth audit of your higher education email and digital marketing efforts, please give us a call or send us an email today!

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Number of Girls Taking AP Computer-Science Exam More Than Doubles

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University, middle school partner on cybersecurity education

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Ex-school official: Radicals taught Mexican-American program

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Ohio expands list of work credentials that students can earn

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States Bristle as DeVos Ed. Dept. Critiques Their ESSA Plans

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Beware the Four-Day School-Week Trap

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Fierce Debate Over Sign-Language Use by Some Deaf Students

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Personalized Learning: 'A Cautionary Tale'

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Social-Emotional-Learning Researchers Seek Educator Input

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K-12 Panel Advances Budget Bill

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Keeping Yourself Safe From Online Crime: 7 Great Tips

Keeping Yourself Safe From Online Crime: 7 Great Tips When YOU Know How to Stay Safe from Cyber Crime, Only Then can you Help Your Students be More Informed Regular readers know that I've amped up our focus on cyber crime and web literacy this year....

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Visualize Ideas and Improve Content Delivery in Teaching with Concept Maps

Visualize Ideas and Improve Content Delivery in Teaching with Concept Maps Effective teaching is a result of well-planned out ideas and content that is organized in its delivery. Concept maps or mind maps are valuable tools to provide an excellent way to visualise ideas for...

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The Future Trends Forum – A Weekly Live Convo with Bryan Alexander and Guests

The Future Trends Forum – A Weekly Live Convo with Bryan Alexander and Guests I've written here before about Bryan Alexander and his outstanding Future Trends in Technology and Education newsletter, which I've considered essential and vital reading since 2013. Bryan is one of...

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Teaching and Technology Tweet Digest, w/e 07-15-17

Teaching and Technology Tweet Digest, w/e 07-15-17 Inspiring, informative, useful, or just plain fun tweets posted on Twitter over this past week … collected here to share with our blog readers. This week in the wrap … continuing in the spirit...

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The HERO – What is The Billion Dollar Hero Challenge? – Bitshares

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July App Ed Review Roundup: Get Your “Code On” this Summer!

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Top Guide of Colbeck Capital Management

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The Secret of Finding the Best Youtube Video Seo Expert

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Measure 98 funds for school dropout prevention cut in half

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New search set for leader to improve Mississippi schools

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Judge extends suspension of Michigan aid to private schools

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Louisiana expands ban on smoking at K-12 schools

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Gov. Jay Inslee sign $43.7 billion budget

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Illinois budget passes test run, but deadline will be missed

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Lawmakers race to pass $43.7 billion state budget

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US schools rethink meal-debt policies that humiliate kids

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Measure to protect transgender students sent to Christie

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Auditor to look into school's claims on critical ad

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The Most Ignored Fact About Video SEO Services Uncovered

The Most Ignored Fact About Video SEO Services Uncovered This video, https://www.youtube.com/watch?v=0GWAgjZuAiU, can also be seen at https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw. The Fight Against Video SEO Services Search engine marketing is a rather effective inbound advertising technique which can help you rocket your sales turn over in regard to figures. You’ve understood that SEO is among the most essential web advertising strategies that should be implemented in your business http://ift.tt/2tFd4kS

Locksmith Chicago IL- Chicago Locksmith Services (41.8936135,-88.2323361)

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Tech and Teaching Tweet Recap, w/e 07-01-17

Tech and Teaching Tweet Recap, w/e 07-01-17 Inspiring, informative, useful, or just plain fun tweets posted on Twitter over this past week … collected here to share with our blog readers. This week in the wrap … another news story about...

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Video SEO Services: Learn How To Rank YouTube Videos On Page One of Google Fast - New Software

Video SEO Services: Learn How To Rank YouTube Videos On Page One of Google Fast - New Software
Need Video SEO Services: Want to Learn How To Rank your YouTube Videos On Page One of Google fast and learn how to Make Money while helping local business owners? Enjoy Higher Rankings With SEO Tips You Can Bank On One of the most important things about running a video seo agency is making sure that it utilizes excellent VSEO techniques. VSEO is video search engine optimization and implies that your video will increase rankings on Google until it reaches page one. It is important to have a fundamental understanding of Search Engine Optimization when you are going to take on new clients for video seo. You have to understand what keywords to select to get the most exposure while still staying within your competitive seo skill level. A professional video seo like David Espaillat may be needed during this process in order to see the most success and highest video rankings possible. Online video marketing combined with proper video seo utilizes Googles search engine optimization algorithm to garner free targeted traffic and is the absolutely the most effective way to obtain one of the most bang for your buck when it comes to a positive return on investment. This is because no other form of marketing can properly voice your companies message, brand you as the expert, and generate so much free traffic. Beginner Video SEO Tips On: Keywords In order to get the most from your SEO efforts, you must intend to position a great deal of keywords around your videos. The factor for doing this is since online search engine look at the video content in order to identify how helpful the video is. By positioning a lot of keywords, you will make sure that your video remains high up on the online search engine rankings. While including your keywords in as many places as possible can be a dazzling strategy to get discovered, make sure you keep them relevant to your subject, and do not stuff the same variation of one keyword everywhere in your descriptions. Google will now sometimes penalize videos that are caught "keyword" stuffing! Intermediate Video SEO Tips On: Getting Out Of Google Video SEO Penalties Online search engines like Google do not always interpret searches properly when it comes to video. It is very easy to over-optimize your title and descriptions nowadays do to some of Google's animal attacks but there is some effective ways of getting out of those penalties. First, embed, embed, embed, that is it for step one. Second, get real engagement to your videos. & Last, be patient! Advanced Video SEO Tips On: Automation & Tools Get all the latest video seo tips tools and software information when you make your free account at http://ift.tt/2t3oGNW Need Help With Local Client Consulting or Local Video SEO? Check out this video for more information https://www.youtube.com/watch?v=usHnuqFqk-0 or stop by our site http://ift.tt/2syIQMb book a time so we can talk about the best marketing strategy for your business and/or clients. Subscribe to our YouTube channel https://www.youtube.com/user/SocialSEO4U for more great Video SEO and Local Client Consulting related content that empowers you! Video Marketing 4 ROI David Espaillat (855) 466-6949 http://ift.tt/1Ahghnt Video SEO Expert How To Rank Videos On Google https://www.youtube.com/watch?v=_T5n1g-tfCs